AWS Digital Marketing Specialist, Enterprise

4 semanas atrás

São Paulo, Brasil Amazon AWS Services Brazil Ltd Tempo inteiro

We're looking for an enthusiastic and data-driven marketer responsible for supporting digital execution at field marketing activities for the Enterprise segment in LATAM. This role will implement field marketing activities from a digital perspective, leveraging best practices and innovative programs to drive event attendance, leads, pipeline, acquire new customers, increase product adoption, and expand awareness of AWS solutions to customers and prospects.

The right candidate will understand enterprise accounts and the personas within an enterprise, and be able to design an engagement strategy that includes multiple touchpoints across marketing programs.

This role works very closely with the Field Marketing team to support marketing objectives with digital tactics such as email marketing to support events, webinars, and social media coverage for the Enterprise marketing programs, events (Digital, In-Person), etc.

The ideal candidate will take an analytical approach to problem-solving and have a proven track record in building and executing strategic digital marketing programs for every field marketing activity. This person will have experience working within cross-functional organizations to develop integrated marketing strategies that generate pipeline.

Key job responsibilities
  1. Create regional content in alignment with the Global team.
  2. Implement and measure digital activities and coordinate them across channels and products to support teams in executing innovative field support to achieve LATAM goals.
  3. Manage the tools needed to develop the digital activities such as email marketing, CRM, webinar, social media, SFDC, Marketo, Splashthat.
  4. Partner with the Global digital team to ensure best practices and align Enterprise field needs with team goals.
  5. Analyze the results of initiatives and drive improvements through scalable, efficient new processes to optimize our resources.
  6. Collaborate closely with the Digital marketing team and cross-functional teams to design and implement a digital strategy that impacts business growth and enhances online reputation.
  7. Activate content in multiple campaign channels, ensuring proper tracking and reporting for effectiveness. Work closely with the Marketing Automation Team and region Lead Management members on results tracking, lead scoring, and reporting.
  8. Establish best practice processes for all digital channels for field marketing in the region.
  9. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate for the market.
  10. Review and proofread content for Enterprise segment marketing campaigns and initiatives in LATAM.
  11. Develop ABM and Greenfield strategic programs.
About the team

The field marketing team is responsible for developing marketing strategies and execution to reach startups, developers, small businesses, enterprise audiences, and Public Sector (Gov, Education, and Healthcare) across the geography of Latin America. Exposure and partnership with Sales teams and Leadership.

Minimum Requirements
  1. 4+ years of professional non-internship marketing experience.
  2. Experience using data and metrics to drive improvements.
  3. Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
  4. Experience using Microsoft Excel to manipulate and analyze data.
  5. Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
  6. Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
  7. Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, and reporting for demand generation.
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