Lifecycle Engagement Senior Analyst

Join to apply for the Lifecycle Engagement Senior Analyst role at 99 1 day ago Be among the first 25 applicants Join to apply for the Lifecycle Engagement Senior Analyst role at 99 About The CompanyIf you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey. About The CompanyIf you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.About The Team/roleAs part of 99Food’s Growth Marketing team, the Lifecycle Engagement Senior Analyst will help bring to life our most critical user-facing campaigns — from exclusive promos and selection stunts to high-converting lifecycle journeys. This role is hands-on and cross-functional, combining data-driven execution with creative planning across in-app, push, email, social, and digital surfaces.In this role, you'll be...Executing promotional and lifecycle campaigns from planning to deployment across multiple touchpoints (in-app, push, email, affiliate, paid social). Partnering with Data, Creative, and Product teams to build full-funnel journeys that convert users at key lifecycle moments — from first trial to reactivation. Creating and maintaining dashboards to track campaign impact on metrics such as ROAS, EFOs, R-Burn, retention, and conversion rates. A/B testing campaign variants and continuously optimizing performance through iterative learning. Supporting campaign calendar management and helping prioritize key launches across seasonal, product, and promotional themes. Contributing to commercial reaction plans, feature adoption strategies, and funnel conversion playbooks.We're eager to be in touch because you have...2–4 years of experience in digital marketing, campaign management, or lifecycle marketing. A strong analytical mindset and working knowledge of tools like SQL, Looker, or Tableau. Experience coordinating cross-channel campaigns that blend performance with creativity. Familiarity with CRM and campaign orchestration platforms (Braze, Salesforce, or similar). Proactive, detail-oriented, and comfortable working across multiple teams and priorities. Passion for testing, learning, and growing within a fast-moving environment. You'll love working at DiDi because...We create user valueWe strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.We are data-drivenWe are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.Win-win CollaborationSuccess is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.We believe in integrityIntegrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.GrowthWe always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.Diversity and InclusionDiversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.Diversity & InclusionDiversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD). Seniority level Seniority level Mid-Senior level Employment type Employment type Temporary Job function Job function Business Development and Sales Industries Software Development Referrals increase your chances of interviewing at 99 by 2x Sign in to set job alerts for “Senior Analyst” roles. 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