CRM Specialist

Oowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team. As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact. We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We're looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence. About the Role We are looking for a highly skilled CRM Specialist (Klaviyo) to manage, build, and optimize advanced automation flows for multiple e-commerce clients. In this role, you will work extensively with Klaviyo’s email and SMS automation tools, integrating with third-party systems, implementing event-based triggers, and ensuring accurate data synchronization across platforms such as Shopify and external services. You’ll play a key role in shaping lifecycle marketing strategies with a strong technical focus—building responsive templates, troubleshooting issues, optimizing flows for conversion, and contributing to internal systems and automation frameworks. This role requires excellent communication, technical problem-solving skills, and the ability to manage multiple client accounts in a fast-paced, performance-driven environment. Responsibilities Build and configure Klaviyo flows (email, SMS, conditional logic, event-based triggers) Optimize existing flows to improve conversion and engagement metrics Monitor performance dashboards and troubleshoot technical issues promptly Integrate third-party tools via APIs, webhooks, and custom events Manage advanced configurations between Klaviyo, Shopify, and external systems Develop responsive email templates using HTML/CSS Support creative/testing teams in experiments and campaign execution Document processes and build scalable frameworks for internal efficiency Contribute to the automation and systemization of internal operations Must Have Proven hands-on experience working with Klaviyo in CRM, lifecycle marketing, or automation roles Experience integrating systems using APIs, webhooks, and custom events Strong technical foundation for managing Klaviyo–Shopify configurations Proficiency in HTML/CSS and responsive email template development Strong understanding of segmentation, automation logic, and lifecycle strategies Experience working with e-commerce brands, ideally on Shopify Excellent problem-solving, analytical, and communication skills Ability to manage multiple client accounts in a fast-paced environment Nice to Have Experience with Figma, Adobe XD, or Photoshop Familiarity with SMS marketing and experimentation frameworks Experience with additional ESPs or CRM platforms Benefits & Perks Home office Competitive compensation based on experience Career plans to allow for extensive growth in the company International Projects Oowlish English Program (Technical and Conversational) Oowlish Fitness with Total Pass Games and Competitions How to Apply Website: LinkedIn: Instagram: We may use artificial intelligence (AI) tools to support parts of the hiring process, but the final hiring decisions are made by humans. If you would like more information about how your data is processed, please contact us. Seniority level Not Applicable Employment type Full-time Job function Other #J-18808-Ljbffr