Regional Marketing Manager, Latam

**What we do**
Founded in 2011, Coda Payments helps digital content providers monetize their products and services in more than 50 markets. Publishers of leading games like Moonton (Mobile Legends: Bang Bang), Garena (Free Fire) and Tencent (PUBG Mobile), streaming platforms like beIN and Bigo Live, apps like Tinder, and video-on-demand platforms like Viu have integrated with Coda Payments to accept payments.
Coda Payments is headquartered in Singapore with dozens of additional outposts around the world. Coda Payments has recently been named the 46th fastest growing company in the Asia-Pacific region by the Financial Times (making it the 5th fastest-growing fintech company in its region), the 13th fastest growing company in Singapore by Straits Times, and a Technology Pioneer by the World Economic Forum.
**Working at Coda**
Life at Coda is fast-paced, challenging, and fun. As a rapidly growing global company, we're always looking to step up and adapt to changes quickly; there is never a dull day at Coda.
We make things happen in the most impactful and effective manner. If you are always eager to initiate new ideas, hungry to contribute more, derive satisfaction from team wins rather than individual ones, and value integrity, you will fit perfectly into the Coda team
Latin America is full of potential and a key region for the growth of Codashop. We are looking for an experienced Marketing Manager that has expertise in leading and building strong local marketing teams and develops the region through locally relevant marketing programs. With a passion for mobile games, social media management, influencer and promotional marketing, and passionate about leading and driving people every day, you will be instrumental in reaching gaming communities, driving customer traffic to our regional websites and driving the growth of Codashop in Latin America.
**Responsibilities**:
- Be the regional marketing leader in Latin America focusing on Brazil, Mexico, Argentina and its respective subregions (10+ markets).
- Run the local marketing organization and support structure in the LATAM.
- Establish and scale the Codashop business in LATAM.
- Drive the marketing strategy and marketing initiatives for the region and support plans for opening new markets.
- Develop and pitch creative marketing campaigns with new and existing business partners.
- Drive customer acquisition, user engagement and revenue growth on Codashop via online marketing activities (e.g website, social media, A/B message testing, esports).
- Identify new opportunities to test and scale while meeting KPIs across channels.
- Work cross-functionally and maintain relationships with local and global business units (performance marketing, brand marketing, business development) to grow customer revenue streams and foster a strong rapport with Coda's external business partners.
- Analyze data and develop business cases that drive informed marketing recommendations that support Codashop's customer acquisition and monetization strategy.
- Empower the local Marketing Managers to drive the local marketing agenda through social media, performance marketing, influencers and PR activations.
- Proactively make recommendations to optimize processes, workflow and ensure projects are completed within timeline and budget.
- Identify trends and technologies to incorporate into our campaigns
- Enjoy people management, leading teams and developing their career path.
- 5-7 years of marketing experience.
- Deep market understanding of the Latin American markets.
- Experience working with smaller teams in a start-up environment and collaborating cross functionally within a global business is a bonus.
- Appetite for working within a fast paced, truly global business, across multiple countries and time zones.
- Be familiar with the marketing funnel approach
- An analytical mindset mixed with a passion for gaming that seeks to continually optimize and drive growth.
- Strong organizational skills and drive to set up organizational and team structure.
- Able to proactively drive regional strategy and local implementation
- Experience developing campaign concepts and coordinating with internal & external design teams to create, test, launch and optimize advertising with focus on traffic, conversion, and revenue growth metrics.
- Understanding of effective influencer marketing programs and social content for Facebook, YouTube, Twitter, Instagram Twitch and TikTok along with other emerging social platforms.
- Excellent written and verbal communication skills; able to coordinate effectively with internal and external partners.
- Self starter, able to work independently as well as on a team.
- Encourages a culture of partnership and is a positive presence on the team.
- Business level competency in Spanish and/or Portuguese. Fluency in English required
We are an equal opportunity employer and do not discriminate based on gender, race, age, religion, disability, or other local p

---