Growth Marketer for UK DTC E-Commerce Brand

Overview Growth Marketer for UK DTC E-Commerce Brand - Purolabs. Location: Remote. Working Hours: Monday to Friday, 9:00 AM – 5:00 PM UK GMT (minimum 4 hours overlap). Contract Type: Independent contractor. Language: English only. About Purolabs The Role We\'re looking for a proactive and data-driven Growth Marketer who lives and breathes performance marketing and customer acquisition. This is not a brand marketing role - the focus is entirely on direct response: driving measurable customer acquisition, optimising funnels, and scaling campaigns profitably. You\'ll own the full growth strategy, working hands-on with paid acquisition, conversion optimisation, and customer retention. You should be the kind of person who obsesses over unit economics, loves testing new approaches, and gets genuinely excited when you crack a winning strategy that scales. What You\'ll Be Doing Paid Acquisition & Campaign Management: Plan, execute, and optimise paid social campaigns across Meta and TikTok to hit ROAS and CAC targets Develop systematic testing frameworks for audiences, creative angles, and landing pages Scale winning campaigns while maintaining profitability and healthy unit economics Monitor daily ad account performance and make data-driven optimisation decisions Collaborate with creative team to provide performance feedback and strategic direction Analytics & Performance Tracking: Own key growth metrics including CAC, LTV, ROAS, MER, CPA, and contribution margin Build and maintain dashboards to track funnel performance and identify bottlenecks Conduct cohort analysis and customer lifetime value modelling Review campaign data to understand what\'s working and communicate insights clearly to the team Present weekly performance reports with actionable strategic recommendations Conversion Rate Optimisation: Run structured A/B tests on landing pages, product pages, and checkout flow Analyse user behaviour using Google Analytics, Heatmaps and tools like Triple Whale Identify friction points in the customer journey and implement solutions Optimise email flows and post-purchase sequences to increase retention and LTV Systematise processes for repeatable, scalable growth Growth Strategy & Channel Expansion: Develop quarterly growth roadmaps aligned with revenue and profitability targets Test and scale new traffic sources including YouTube and emerging platforms Conduct competitor analysis and market research to identify growth opportunities Proactively flag issues, spot inconsistencies, and solve problems before they escalate Think strategically about the big picture while maintaining attention to detail Essential Experience What We\'re Looking For 2-3+ years of proven experience in direct response or growth marketing for DTC e-commerce brands Strong track record of managing and scaling paid social campaigns profitably on Meta and TikTok Deep understanding of direct response metrics and unit economics (CAC, LTV, ROAS, MER, CPA, contribution margin) Hands-on experience reviewing ad accounts and understanding campaign performance Ability to provide clear feedback to creative teams based on data and performance insights Experience working cross-functionally with creative teams, agencies, and performance specialists Proven ability to run structured experiments and iterate based on results Technical Requirements Expert-level proficiency with ad platforms like Meta and TikTok Experience with analytics tools like Triple Whale and Lifetimely Strong analytical skills with advanced Excel/Google Sheets and data visualisation Experience with Google Analytics, conversion tracking, and attribution Familiarity with Shopify and e-commerce analytics platforms Available during UK working hours (9am-5pm GMT) with minimum 4-hour overlap daily Fluent English (written and spoken) - all application materials must be in English Bonus Points Experience with consumer consumables, supplements, skincare, or subscription-based products Knowledge of email marketing platforms like Klaviyo and retention strategies Familiarity with other emerging acquisition channels Background in health, wellness, or supplements industry Your Personality Numbers-obsessed and data-driven - you make decisions based on metrics, not opinions Highly detail-oriented with ability to spot incongruencies and think strategically Proactive problem-solver who anticipates issues before they arise Strong communicator who can translate data into clear, actionable insights Comfortable working in fast-paced, entrepreneurial environments Self-starter who takes ownership and drives results independently Why Join Us Fully remote with flexibility during UK hours Competitive salary and paid time off (including UK bank holidays) Real ownership over growth strategy and performance outcomes Training opportunities and quarterly growth reviews Work with a product that genuinely improves people\'s wellbeing Join a fast-growing brand with proven product-market fit How To Apply Please submit your application via LinkedIn including: Your CV (in English) highlighting your DTC/e-commerce experience with specific results achieved A 2-minute video introduction telling us why you\'re excited about this role and what makes you the right fit Important Requirements This is a remote contractor position (not employment) Applications welcome from all countries Must be available during UK working hours (9am-5pm GMT) with a minimum 4-hour overlap All materials (CV, case study, video) must be submitted in English Applications without a video will not be considered Referrals increase your chances of interviewing at Purolabs by 2x #J-18808-Ljbffr