Growth Marketing Specialist

Overview

Your wellbeing matters. Join a company that cares.

Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to fitness, mindfulness, therapy, nutrition, and sleep resources in one subscription. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. We are rebranding from Gympass to Wellhub to reflect our evolution from a gym pass to a comprehensive employee wellbeing solution.

The Opportunity

We are hiring a Growth Marketing Specialist to our Global Sales and Operations team in São Paulo. This role supports the Sales Automation strategy by developing high-quality content for campaigns and driving demand generation. It focuses on optimizing and automating the lead funnel to scale outbound marketing, reduce lead stagnation, and boost qualified opportunities. The ideal candidate is results-driven with a strong understanding of automation tools and funnel performance optimization.

• Develop and manage sales campaign content to support outbound marketing initiatives.
• Design, implement, and optimize automated workflows across the sales funnel to increase efficiency and scalability.
• Monitor and analyze lead funnel performance, identifying and resolving bottlenecks.
• Collaborate with Sales and Marketing teams to align automation strategies with business goals.
• Continuously test and refine messaging, timing, and targeting to improve campaign conversion rates.
• Create reports and dashboards to track KPIs related to lead generation, funnel progression, and qualified opportunities.
• Ensure data integrity across CRM and marketing automation platforms.
• Research and implement best practices and new tools to improve sales automation and funnel optimization.
• Live the mission: inspire and empower others by caring for wellbeing and promoting work-life balance.

• Availability to go to the office when required.
• Experience in content marketing and/or digital marketing.
• Excellent writing and editing skills in Portuguese and English.
• Ability to work collaboratively in a team and autonomously when needed.
• Academic background in Marketing, Communication, Journalism, or related field is desirable.
• Proficiency in other languages (Spanish, Italian and/or German) is a plus.
• Experience with Salesforce and Marketing Cloud is a plus.

We encourage all applicants to apply, even if they don’t match the description 100%. For this role, prior experience in content marketing or digital marketing and advanced English are mandatory requirements.

We are a wellness company focused on health and wellbeing. Our benefits can be customized to your needs.

WELLNESS: Health, dental, and life insurance.

FLEXIBLE WORK: Flexible hybrid or full remote options, with an office for collaboration and team building. Home office stipend and monthly flexible work allowance are provided.

FLEXIBLE SCHEDULE: Ability to adjust working hours based on personal schedule, time zone, and business needs.

WELLHUB: Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources. Gold plan at no cost; other premium plans discounted.

PAID TIME OFF: Vacations after 6 months and 3 days off per year, plus 1 extra day per year of tenure (up to 5 days), and a birthday off.

PAID PARENTAL LEAVE: 100% paid parental leave and extended maternity leave for new parents.

CAREER GROWTH: Opportunities for personal and career growth with ongoing development.

CULTURE: A supportive, global, high-growth technology company with a trust-based, flexible, and inclusive culture.

Follow life at Wellhub on Instagram @lifeatwellhub and LinkedIn.

We strive to create a collaborative, supportive, and inclusive space where everyone belongs. Wellhub is an equal opportunity employer. All qualified applicants will be considered regardless of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or other protected status.

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