Growth Marketing Specialist

Wellhub (formerly Gympass) is a corporate wellness platform that connects employees to fitness, mindfulness, therapy, nutrition, and sleep resources in one subscription. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture.

THE OPPORTUNITY

We are hiring a Growth Marketing Specialist to our Global Sales and Operations team in São Paulo. This role supports the Sales Automation strategy by developing high-quality content for campaigns and driving demand generation. The position focuses on optimizing and automating the lead funnel to scale outbound marketing efforts, reduce lead stagnation, and boost the volume of qualified opportunities for the sales team. The ideal candidate is results-driven with a strong understanding of automation tools and funnel performance optimization.

YOUR IMPACT

• Develop and manage sales campaign content to support outbound marketing initiatives.
• Design, implement, and optimize automated workflows across the sales funnel to increase efficiency and scalability.
• Monitor and analyze lead funnel performance, identifying and resolving bottlenecks or stagnation points.
• Collaborate with Sales and Marketing teams to align automation strategies with business goals.
• Continuously test and refine messaging, timing, and targeting to improve campaign conversion rates.
• Create reports and dashboards to track KPIs related to lead generation, funnel progression, and qualified opportunities.
• Ensure data integrity across CRM and marketing automation platforms.
• Research and implement best practices and new tools to improve sales automation and funnel optimization.
• Live the mission: inspire and empower others by caring for your own wellbeing and your colleagues, bringing wellbeing to the forefront of work and supporting work-life balance.

Who You Are

• Lives in São Paulo.
• Availability to go to the office when required.
• Experience in content marketing and/or digital marketing.
• Excellent writing and editing skills in Portuguese and English.
• Ability to work collaboratively in a team and autonomously when necessary.
• Academic background in Marketing, Communication, Journalism, or related field is desirable.
• Proficiency in other languages (Spanish, Italian and/or German) is a plus.
• Experience with Salesforce and Marketing Cloud is a plus.

We strongly encourage all applicants to apply even if they do not meet every item on the description. For this role, previous experience in content marketing or digital marketing and advanced English are mandatory requirements.

WHAT WE OFFER YOU (Latam)

We are a wellness company committed to the health and wellbeing of our employees. Our flexible program allows you to customize benefits according to your needs.

Our Benefits Include

• WELLNESS: Health, dental, and life insurance.
• FLEXIBLE WORK: Flexible hybrid or full remote options, home office stipend, and monthly flexible work allowance. Office is a place for collaboration.
• FLEXIBLE SCHEDULE: Ability to adjust working hours based on personal schedule, time zone, and business needs.
• WELLHUB: Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources. Gold plan included at no cost; premium plans discounted.
• PAID TIME OFF: Vacations after 6 months; 3 days off per year plus 1 day per year of tenure (up to 5 additional days) and a birthday off.
• PAID PARENTAL LEAVE: 100% paid parental leave for new parents and extended maternity leave.
• CAREER GROWTH: Growth opportunities and investment in employee development.
• CULTURE: Global, supportive environment with a high-growth tech company disrupting health and wellness. More info on our careers page.

Follow us for a glimpse of Life at Wellhub: Instagram @lifeatwellhub and LinkedIn.

Diversity, Equity, and Belonging at Wellhub

We strive for a collaborative, supportive, and inclusive space where everyone belongs. Wellhub is an equal opportunity employer; all qualified applicants will be considered without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other protected status.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos.

#J-18808-Ljbffr

---