Senior Manager, Franchise Operations

Há 7 horas


Fortaleza, Ceará, Brasil Coca-Cola Tempo inteiro
Ensures business results and alignment with bottler Solar for SSD category. Oversees operations in the Solar's territory, supervising all Operations related issues across the franchise. Jointly with Franchise Sr Director, leads the growth agenda of the bottler operations aligned with the company strategy. Manages strategic, operational and commercial projects involving the bottler.
- Directly responsible for managing operations and results of a specific Solar territory/business unit, through franchise leadership, focusing on the development of the regional market, seeking to evolve KO Market Share and Per Capita through a focus on execution and development of commercial & structural agendas.
- Lead internally and with the bottler the regional strategy for a given distribution Channel and strategic Big Bets, being responsible for the development, alignment and implementation and working in a matrix and collaborative way with the FU team while supporting the evolution of the network organization.
- Manages the day to day operations of specific agendas and regions with Solar and monitors evolution of key indicators to achieve BP objectives (e.g. share, transaction, revenues, volume); Lead the KO side on the market development and execution of priority plans on specific regions w/in Solar's territory, with empowerment to identify business opportunities and translate them into concrete actions that addresses the market and consumer needs, setting the agenda with influence and an agile and effective decision making with the main bottler's stakeholders.
- Cooperates with local stakeholders to ensure relevance and alignment with KO overall business strategies and executes plans; also lead the analysis and implementation of the local RGM agenda and opportunities/solutions.
**KEY SUCCESS PARAMETERS**
**Experience**
3 -5 years within the KO System or within the industry. Desired Marketing and Commercial experience. Recommended Bottler Marketing or Commercial Strategy or Commercial Capabilities Experience and understanding of Non Alcoholic Beverages industry and it's main distribution channels (Modern Trade, Traditional Trade and On-Premise).
**Work Focus**
- Guides and collaborates with bottler in the decision-making process involved in key areas such as Commercial Strategy, Commercial Capabilities, RGM, Category Management and Digital Transformation initiatives.
- Acts with a high level of autonomy and empowerment so decision making must be sound and mindful of KO and bottler impacts in guidelines, principles and impact.
- Continuous finding of new ways to identify regional market opportunities, generating value across the System in alignment with the BU strategic priorities.
- Works closely with the FL Mkt team and network to create synergies and ensure resources, with peers in Latam.
**Communication Focus**
Does the role communicate with internal and/or external parties?
- External: Commercial Regional Managers & Directors, Bottler Marketing & Commercial teams and Corporate (RGM and Demand Planning) in order to provide solutions to address local opportunities.
- Internal: Franchise Managers (Peers), Frontline Marketing Managers, HUB (Channels, Execution Strategy & RGM), Franchise Sr Director and GM.
When the job communicates, does it have responsibility for sharing information, influencing others, or negotiating with others?
- Follows a collaborative business process and routines to effective bring about incremental business results, leveraging system competencies, and guaranteeing efficient capability and resource optimization - Franchise Leadership.
Does the job deal predominately with situations where other parties have shared interests or opposing interests? Describe the frequency
20% opposing interest - mainly in External communication.
**Skills**
Channel Optimization; Annual Business Planning; Distribution Management; Channels Strategy; Channel Relationship Management; Contract Management; Forecasting Process (Inactive); Business Plan Implementation; Stakeholder Relationship Management; Financial Performance Management; Negotiation; Capacity Development; Strategic Leadership; Business Alignment
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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