Business Development Manager

Business Development Manager - Advertising Lead

Join to apply for the Business Development Manager - Advertising Lead role at Motorola Mobility (a Lenovo Company)

Business Development Manager - Advertising Lead

Join to apply for the Business Development Manager - Advertising Lead role at Motorola Mobility (a Lenovo Company)

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Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
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Summary
Business Development Advertising Lead isresponsible for developing and implementing strategies to maximize revenue through advertising within a product or platform.This role involves a deep understanding of various monetization models, user behavior, and market trends, as well as strong analytical, communication, and leadership skills.
Key Responsibilities

• Develop and Execute Monetization Strategies: Craft and implement comprehensive plans to optimize revenue generation from advertising, considering factors like user experience, retention, and overall business goals.
• Analyze and Optimize Ad Performance: Continuously monitor, analyze, and optimize ad performance across various channels and platforms.This includes A/B testing, segmentation, and other techniques to improve key performance indicators (KPIs) like click-through rates, conversion rates, and revenue.
• Manage Ad Networks and Partnerships: Build and maintain relationships with ad networks, SSPs, and other partners to ensure optimal ad delivery and revenue generation.
• Identify and Explore New Monetization Opportunities: Research and evaluate new ad formats, platforms, and revenue streams to drive growth and innovation.
• Cross-Functional Collaboration: Work closely with product, engineering, marketing, and data science teams to integrate monetization features, optimize user experience, and align strategies.
• Stay Updated on Industry Trends: Continuously monitor the latest developments in ad technology, user behavior, and competitive landscape to inform strategic decisions.
• Report and Analyze Results: Prepare regular reports and presentations on ad monetization performance, providing insights and recommendations to stakeholders.
  

Key Skills And Requirements

• Proven Experience: Demonstrated experience in ad monetization, preferably within a relevant industry (e.g., mobile gaming, online publishing).
• Strong Analytical Skills: Ability to analyze data, identify trends, and draw actionable insights to optimize ad performance.
• Excellent Communication and Interpersonal Skills: Ability to effectively communicate with various stakeholders, including technical teams, business leaders, and external partners.
• Technical Proficiency: Familiarity with ad serving platforms, ad networks, and relevant tools for tracking and analyzing ad performance.
• Strategic Thinking: Ability to develop and implement long-term monetization strategies aligned with business goals.
• Problem-Solving Skills: Ability to identify and resolve issues related to ad delivery, performance, and user experience.
  

Qualifications

• Bachelor's degree in business administration, Finance or Software Development of equivalent or a related field. MBA Preferred
• Minimum 8 years of experience in business development
• Able to work in a hybrid format
  

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We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class. Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Business Development and Sales
• Industries IT Services and IT Consulting

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