Head of Brand, Latam, Amazon Music

10+ years of relevant work experience in Brand marketing, ideally music, entertainment or other subscription services.
- Demonstrated success in leading and managing a multi-national marketing team.
- Bachelor’s degree in business, marketing, technology, or relevant field of study.
- Demonstrated success in marketing management, developing brand marketing strategy, digital and social media marketing.
- Demonstrated experience in measuring and improving the ROI of marketing investments.
- Experience of operating and collaborating in a fast-paced, cross-functional matrixed global organization.
- Ability to manage time and juggle multiple priorities to execute high quality deliverables.
- Fluency within English and either Spanish or Portuguese.
- Superior oral and written communication skills with an innate attention to detail.
Job summary
Imagine being a part of an agile team where your ideas have the potential to reach millions. Picture working on cutting-edge consumer-facing products, where every single team member is a critical voice in the decision-making process. Envision being able to leverage the resources of a Fortune-500 company within the atmosphere of a start-up. Welcome to Amazon Music, where ideas are born and come to life as Amazon Music Unlimited, Prime Music, Free Tier and so much more. Everyone on our team has a meaningful impact on product features, new directions in music streaming, and customer experience.
Amazon Music is seeking a Head of Brand & Social for Latin America, to lead our strategy and initiatives across brand campaigns, organic social, brand guardianship and events/sponsorships. The Head of Brand & Social will lead a pan-LATAM team, with direct reports based in Brazil and Mexico. We are seeking an experienced leader, with a proven track record mobilizing cross-functional teams, planning, and delivering results, plus a drive for testing, learning and making data-driven decisions. You will need to possess an entrepreneurial ability to try new and different things with mínimal direction. Overall, you will be challenged to push boundaries, propose and execute new ideas and establish best practices for Amazon Music.
**LOCATIONS**: This role may sit in Mexico City or Sao Paulo, Brazil.
Key job responsibilities
- Social Media: Manage organic local social channels in LATAM to drive awareness and engagement of Amazon Music (inclusive of planning, posting, boosting and creative development with an external agency). Includes ownership of strategy, reporting and creative output. Partner with international teams to drive consistency.
- Campaign Management: Work with internal teams and external agencies to drive awareness and brand perceptions of Amazon Music within LATAM by developing, planning, localizing and executing marketing campaigns. This includes both creative development, media planning and analysis of performance.
- Own upper and lower-funnel measurement approach for all campaign activity to prove effectiveness and efficiency. Set and report on annual awareness and brand perception goals.
- Brand Management: Act as Brand Guardian for LATAM, and globally. Set and monitor brand guidelines (creative, copy, tone of voice) for the wider team. Provide guidance and approval for Amazon Music brand externally.
- Events/Sponsorships: Support delivery of events/sponsorship across LATAM, where they deliver against awareness goals. Inclusive of pre-evaluation, delivery and post-evaluation.
- Budget: Own and manage the Brand Marketing budget and maximize spend to achieve business goals.
- Team: Hire and develop a strong team.
- MBA
- Experience in, and understanding of, the entertainment industry, preferably within Podcasts or Music.
- Experience with digital products and interactive entertainment.
- Experience in multi-territory campaign management.

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