Senior Email Marketing Manager

Senior Email Marketing Manager Darkroom is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact. At our core, Darkroom is a human services company powered by Matter , a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey. Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio. What began as a boutique design studio has evolved into one of the fastest-growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos) . Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing Darkroom’s role as a defining player in the future of media innovation. About the Role We are hiring a Senior Manager, Retention—a seasoned CRM strategist and operator who brings equal parts creativity, technical depth, and leadership maturity to the table. This is not a maintenance role; it requires strategic ownership, hands‑on execution, and a bias for measurable impact. You’ll lead a team of lifecycle marketing experts to build sophisticated email, SMS, and loyalty programs that drive retention, increase LTV, and power sustained growth for a portfolio of fast‑scaling e‑commerce brands. This role demands sharp customer insight to turn data into strategy, comfort with complexity, and the ability to influence clients and internal stakeholders alike. You’ll report to our Director of Retention and collaborate closely with Performance, Creative, and Strategy teams to deliver cohesive, cross‑channel campaigns rooted in data and customer psychology. Darkroom is a career accelerator for retention marketers who want to do the best work of their careers—operating at the intersection of personalization, loyalty, and performance‑driven innovation. This is a fully remote role supporting a team in the EST time zone and is open to candidates based in Portugal, Mexico, Brazil, and Spain. You Should Apply If This Sounds Like You: 7+ years of work experience in digital marketing. Immersed in scaling personalized D2C/e‑commerce email and SMS programs that build deep customer relationships for clients. Creatively message the value propositions of any brand’s product catalog to create email and SMS campaigns that customers find engaging, informative, and persuasive. Enthusiastic about developing creative customer journeys and loyalty programs that drive loyalty and lifetime value. Experience working in Klaviyo (or a similar ESP) including list segmentation, lifecycle drip automations, and triggered events; knowledge of Shopify and related tech stack options such as Privy, JustUno, Yotpo, Octane AI. Developed SMS and loyalty programming strategies and have worked with SMS platforms such as Attentive, PostScript, SMSBump, or Klaviyo. Comfortable managing multiple tasks in a fast‑paced environment for yourself, your team, and your clients. Data‑driven decision maker who excels at turning analytics into actionable SMS and email strategies that drive client revenue. Dedicated to learning and staying on the cutting edge of trends and best practices in DTC marketing. Experience developing and executing customer loyalty programs that enhance LTV. Had at least one direct report before and possesses strong leadership skills working with cross‑functional teams. Excellent verbal and written communication and presentation skills, with the ability to clearly articulate complex and sometimes technical ideas to a wide variety of people and groups at any level. A Day in the Life: Serve as the senior point of contact for select clients, working to develop best‑in‑class retention strategies. Meet with clients weekly to discuss current and future initiatives. Develop strategic campaign calendars and prioritize projects and initiatives designed to scale clients’ email and SMS programs. Provide support and guidance to help Retention Specialists analyze data, develop winning strategies, and create client reporting. Project‑manage and delegate client tasks to your team, consisting of specialists and designers; review all client briefs and designs for approval before they are sent. Coordinate cross‑departmentally with the Performance Marketing and Strategy teams to develop cohesive and creative campaigns that drive client growth. Assign segmentation and QA email and SMS campaigns to ensure flawless delivery to customer audiences. Report on strategic KPIs for clients, creating insights and actionable recommendations to grow client retention, engagement, and revenue. Execute automation/flow logic set‑up, pop‑up builds, and app integrations. Working at Darkroom Darkroom is not a typical agency. We are looking for A players that want to build something great. There is no room in our organization for mediocrity and candidates that are not at the top of their game do not last. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership—but we also support each other relentlessly. No egos, no red tape—just world‑class talent building something remarkable. We believe in autonomy with accountability , truth over comfort , and outcomes over optics . If you want to build and win alongside some of the smartest people in the business, you’ll thrive here. Location, location, (or no) location: Remote‑first culture with a strong community base. While many roles remain fully remote, employees hired to work from our New York or Lisbon HQs (opening early 2026) are expected to adopt a hybrid working model, including weekly in‑office appearances. Hub locations also include the Bay Area, Philly, São Paulo, and Barcelona. Parental Leave: Flexible parental leave benefits to support new parents during this transition, ensuring time to bond with families while maintaining work‑life balance. Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond their job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross‑functional collaboration. Equal Opportunity Statement Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Industries: Advertising Services Referrals increase your chances of interviewing at Darkroom (by 2x). #J-18808-Ljbffr