Campaign Marketing Manager

Get AI-powered advice on this job and more exclusive features. About The Company DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services. About The Team/role The Regional Operations Team serves as the strategic brain behind local market performance, fully accountable for business outcomes in each region. We focus on understanding the dynamics of local merchants, realizing user growth, and coordinating delivery services to ensure seamless operations. With a results-driven mindset and a strong emphasis on cross-functional collaboration, the team drives merchant growth and engagement, refines the user journey, and works closely with delivery partners to improve service quality. At the same time, the team also drives user operations, focusing on acquisition, retention, and engagement through data insights, incentive design, and in-app campaign optimization, continuously enhancing user experience and loyalty. We don\'t just operate — we manage and grow the local market with precision and purpose. Role overview In this role, you\'ll be part of the campaign marketing team, which drives key strategic outcomes through cross-functional collaboration with Product, Marketing, and Commercial teams to execute marketing campaigns, optimize pricing and promotional strategies, and enhance growth-related product features. Leverage data, experiments, and creativity to support the core engine for business growth. Responsibilities Plan and execute integrated marketing campaigns (e.g., theme marketing campaigns, seasonal campaigns, category campaigns) to drive new user acquisition and retention through growth strategies and in-app communication mechanisms. Deliver cross-functional growth initiatives, coordinating Marketing, Product, and Commercial teams to ensure seamless implementation of pricing strategies, promotions, and in-app notifications. Leverage banners, pop-ups, push notifications, and other channels to maximize campaign impact. Continuously monitor and analyze core metrics (new user growth, retention, repeat purchase behavior, etc.) and drive strategy optimization. Research competitor dynamics, market trends, and user behavior to identify growth opportunities. Support the design, testing, measurement, and iteration of growth experiments to scale actionable outcomes. Qualifications 2–4 years of experience in growth operations, user operations, or related fields within Internet/e-Commerce platforms, retail companies, or startups; performance marketing experience preferred. Strong data analysis capability; able to derive insights from data to inform decisions; proficiency in SQL is a plus. Experience with marketing campaign management tools, CRM platforms, and in-app messaging/push notification tools. Detail-oriented with multi-tasking capabilities and excellent project execution skills. Proactive with strong initiative, excels in fast-changing environments to create value. Fluent in English (working language). A strategist who can also execute; able to mine data deeply and drive growth through creative ideas; adept at cross-functional collaboration with a dual focus on user experience and business growth. Nice-to-have/What you’ll enjoy We are data-driven; we focus on creating valuable experiences for our users that are safe, pleasant and efficient. We value collaboration, integrity, growth, and diversity and inclusion. We are open to everyone, including pregnant people and people with disabilities (PwD). Diversity & Inclusion Diversity is a non-negotiable value. We practice inclusion and respect, with governance from the Diversity Committee and HR. This position is open to everyone, including pregnant people and PwD. Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries Software Development We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr