Acquisition Expert
1 dia atrás
Full-Funnel Acquisition Systems Specialist As a skilled Paid Acquisition Specialist at Talent Global LLC, you will build, optimize, and scale full-funnel acquisition systems across Meta, TikTok, and Google Ads. About the Role : You will work cross-functionally with creative, CRO, and retention teams to deliver profitable, integrated acquisition strategies. Main Responsibilities : Build and manage full-funnel paid acquisition strategies for multiple direct-to-consumer brands. Audit and rebuild funnels to improve customer acquisition cost (CAC), return on ad spend (ROAS), media efficiency ratio (MER), and lifetime value-based payback windows. Diagnose scaling issues and implement solutions that address root-cause problems. Coordinate closely with conversion rate optimization (CRO) to reduce friction in landing pages and improve conversion-to-visit ratios. Campaign Planning and Execution : Plan, launch, and optimize campaigns across Meta, TikTok, and Google Ads platforms. Owning audience strategy, testing frameworks, attribution models, and budget allocation. Collaborate with the creative team to develop and iterate on high-converting angles, hooks, and formats. Produce insights that push creative direction and accelerate performance. Cross-Channel Alignment : Work with retention teams to ensure acquisition aligns with lifecycle metrics and profitability. Integrate insights from creative, CRO, and analytics to strengthen message-market fit. Contribute to unified growth strategies across all channels. Affiliate and Non-Paid Testing : Explore and manage affiliate partnerships, creator programs, and non-paid acquisition channels where relevant. Build complementary acquisition pathways beyond paid performance. Documentation and Continuous Improvement : Document all experiments, learnings, wins, and failures using internal templates. Provide clear reporting focused on revenue-impacting metrics (ROAS, MER, CAC LTV). Suggest improvements to maintain system scalability and performance consistency. Required Skills and Qualifications : Paid social media advertising expertise across Meta, TikTok, and Google Ads. Knowledge of data analysis tools and software. Familiarity with CRM systems and sales funnel management. Strong analytical and problem-solving skills. Excellent communication and collaboration skills. Benefits : This role offers a competitive salary and benefits package, including opportunities for professional growth and development. About Us : We are a leading digital marketing agency dedicated to helping businesses succeed in the online space. #J-18808-Ljbffr
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Acquisition Expert
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Salvador, Brasil Bebeeacquisition Tempo inteiroFull-Funnel Acquisition Systems SpecialistAbout the Role:As a skilled Paid Acquisition Specialist at Talent Global LLC, you will build, optimize, and scale full-funnel acquisition systems across Meta, TikTok, and Google Ads.You will work cross-functionally with creative, CRO, and retention teams to deliver profitable, integrated acquisition strategies.Main...
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