Digital Marketing Specialist

1 semana atrás

São Paulo, São Paulo, Brasil MARS Tempo inteiro
This role focuses on managing the performance of our Digital Strategy: media campaigns, CRM Marketing and D2C.
**What are we looking for?**:
- Innovative, analytical and easily adaptable profiles, focused on results and mainly on the well-being of our end consumers;
Complete Superior Level;
- Advanced English;
- Availability for eventual trips;
**What will be your key responsibilities?**:
- Digital Marketing Specialist must orchestrate our Digital performance strategies, from Media to CRM, seeking synergy with e-commerce and guiding our steps towards D2C:
- Planning media campaigns with the digital marketing agency, orchestrating channels such as Google Search, YouTube, Facebook/Instagram, Programmatic Media, etc;
- Monitoring performance KPIs alongside content KPIs to align strategies. Main point of contact with the regional Brand & POX team for communication strategies alignments, reporting results of media and automated journeys - recruiting new consumers to the database;
- Ownership of our loyalty strategy with pet owners and different digital platforms involved; Interface with the e-commerce team for the ideation of our D2C strategy and connection of Digital with the conversion channels.
- Ownership of our media budget, ensuring our Global Always On strategy in digital channels.
- Support to internal customers in the Digital Marketing area: Marketing Pillars (SPT, PRO and VET) in the execution of strategies, consulting on the best execution practices in digital environments.
**What can you expect from Mars?**:
- Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.

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