Digital Marketing Specialist

4 semanas atrás

São Paulo, São Paulo, Brasil Crocs Tempo inteiro
**Digital Marketing Specialist - Marketplaces**:
- Requisition ID: 10406
- Job Location(s): São Paulo, São Paulo, BR, 04547-003
- Time in Office: Hybrid
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.
**Overview**:
**The Digital Marketing Specialist - Marketplaces**is responsible for marketing the Crocs Brazil Marketplace (3P) channel. This role will create and support strategies for product visibility, content, and performance. Also responsible for managing Creators (TAP), developing TAP plans and strategies, and leading the relationship with the BR marketing team. Will play an active role in building the commercial calendar and GTM for the channel, aligned with business goals, defining KPIs (by channel, platform, and period), proposing action plans, creating control and monitoring tools, and coordinating execution with the agency and BR marketing team.**:
**What You'll Do**:
- Drive the planning and execution of Retail Media campaigns, creator (TAP) management, and creation/update of Stores.
- Manage the 3P Go To Market Calendar
- Communicate performance of channels, platforms, campaigns, creators, etc., through the use of reporting and analysis
- Oversee the TikTok Shop TAP program in collaboration with the Marketing team
- Track Performance Marketing 3P Budget Management
**What You'll Bring to the Table**:
- BS or BA in Marketing, Publicity, Communications, or Publicity and Marketing - or equivalent years of relevant and related experience
- Minimum 3+ years of experience in fashion brand e-commerce managing retail media/marketplace ads; or agency experience managing retail media/marketplace ads for fashion clients; or experience in retail media platforms, preferably with fashion brands
- Background knowledge in Affiliates and Influencer Marketing
- Strong understanding of Marketplace Platforms (MercadoLibre, Amazon, Netshoes, Magalu, Shopee)
- Highly passionate about digital, digital marketing, people diversity and fashion
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.
Job Category: Corporate

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