Marketing Specialist

**JOB SUMMARY**
Join Brafton's Creative Marketing Team and be a part of our growing internal inbound marketing initiative.
The Marketing Specialist will work alongside the Director of Brand & Product, and will collaborate with the other members of the marketing team as needed.
**_
You're a fit for this role if you:_**
**_ Want To Learn How To Use Enterprise Marketing Technologies_**
The Marketing Specialist will be working within Google Slides, Marketo, WordPress, and occasionally in SEO and performance marketing tools.
The Marketing Specialist will also get exposure to Google Analytics, Search Console, Ahrefs, Semrush, Salesforce, Buzzsumo, and other enterprise marketing tools.
**_ Are a Fast Learner and Detail-Oriented_**
You'll be learning many technical processes for executing daily marketing activities.
The Marketing Specialist will need to take instruction and training from team members on complex tasks with little room for error.
**_
Want To Build a Well-Rounded Marketing Skillset_**
The Marketing Specialist will be exposed to the full array of marketing techniques, tools, and strategies employed by the Marketing team.
They will be part of strategic direction conversations, content creation, web analytics and SEO reports, web design, lead generation, sales enablement and many other important activities that make the Marketing team function.
**_
Are Exceptionally Organized & Independently Driven_**
In addition to a strong creative skill set, the Marketing Specialist must be extremely organized and able to execute on content projects to successfully get them out the door.
The work will require a certain amount of autonomy, so an independently driven self-starter is a must for this role.
**_
Are Collaborative & Easy to Work With_**
We're looking for someone who enjoys the flexibility of a small team and is willing to collaborate with their colleagues on a daily basis.
Quick learner is a perk.
The Marketing Specialist should have a positive, results-focused disposition and a bit of a sense of humor.
**ESSENTIAL JOB FUNCTIONS**
- Building and updating Google Slides presentations for marketing and sales purposes.
- Gathering examples of creative work we've delivered for clients, proactively and on-demand.
- Sourcing reviews from clients.
- Aggregating important data about brand reach.
- Creating and posting social proof (case studies, testimonials) and sourcing new client examples for publication on our website.
- Occasionally posting on our social media channels.
- Finding new opportunities for brand partnerships.
- Working in WordPress to build new SEO product and service pages, industry-specific sales pages, blog posts and pages for new regional site launches.
- Project management: Marketing Specialist will play an integral role in organizing and project managing marketing campaigns as needed.
- Ongoing management of YouTube channel uploads.
- Assisting Marketing team members with various activities.
- Updating and monitoring our brand messaging across the web.
**Key Success Factors**:
To be successful, this role requires:
- Experience with digital PR is a big plus.
- Proficiency with Google Slides and a good eye for design are preferred.
- Exceptional communication skills with colleagues, customers and prospects alike.
- Experience with Marketo and WordPress is a plus.
- Detail-oriented and reliable.
- Understanding that this is a performance-based job.
- A natural curiosity to learn.
- Diligent record-keeping habits.
- Strong editorial and written communication skills.
- Good people skills.
- Digital marketing savvy.
**SKILLS & REQUIREMENTS**:
- Fluent English speaking.
- Bachelor's degree preferred.
- Minimum two years of work experience in digital marketing.
- Excellent written and verbal communication skills.
**ADDITIONAL INFORMATION**
This is a 100% remote working role, so location is not important.
Your immediate supervisor would be based out of our Boston office in the US, however you'll be able to operate day to day in your local time zone, but on occasion be able to adjust your schedule to cover meetings or calls with staff and prospects in other time zones.
As such you must be setup to operate effectively from your own work-space and be comfortable with pure remote / home-based working.
Brafton's core business is heavily remote focused - and was so well before the COVID-19 pandemic, as such the business is extremely agile and well adapted to such working practices.
Marketing Assistants are responsible for providing and maintaining at their own cost and expense their own computer infrastructure, internet connection and any industry-related hardware.