Marketing Specialist

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Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information across enterprises, governments, and consumers.
Fueled by decades of security expertise, global threat research, and continuous innovation, Trend harnesses AI to protect organizations and individuals across clouds, networks, devices, and endpoints.
The Trend Vision One enterprise cybersecurity platform accelerates proactive security outcomes by predicting and preventing threats across the entire digital estate and environments like AWS, Google, Microsoft, and NVIDIA.
Proactive security starts here. TrendMicro.com
Position Summary
This position will define/refine campaign strategy across paid search and will be responsible for developing integrated digital campaign strategy, optimizing performance and increasing conversion. This position will support efforts to optimize organic search traffic, collaborating with internal teams, external agencies and digital platforms to drive key projects and campaigns.
Responsibilities

• Execution tactics for account-based marketing, including ABM platforms.
• Collaborate with the LATAM marketing team to create content strategies, planning and executing multichannel programs: emails, webinars, events, digital, direct mail, etc.
• Ability to create data-driven marketing plans with project management and team collaboration to drive clear accountability and a results-oriented mindset.
• Ability to create, manage, and analyze B2B Digital Marketing strategies.
• Manage agencies for the execution of demand generation or loyalty events, public relations, and graphic design.
• Data analysis, ROI, and business impact of all marketing campaigns.
• Must be competent in presenting results and trends to sales and marketing leaders.
• Use of the MarTech platform.
• Basic knowledge and understanding of Trend Micro's Cybersecurity Platform, obtaining all sales certifications.
  

Qualifications

• Graduate degree in Marketing or a related field.
• Knowledge in creating, executing, and analyzing B2B Digital Marketing strategies.
• Knowledge and management of Social Media.
• At least 5 years of experience working as Field Marketing for B2B companies.
• Experience using marketing platforms: Marketo or Eloqua.
• Decision-making skills based on data analysis and special tools like Tableau.
• Excellent verbal and written communication skills in Spanish and English.
• Experience in using reports and tracking campaigns using CRM.
• Understanding of the B2B Technology business (desired).
  

Key Performance Metrics

• Lead Generation:
  • Increase in the number of qualified leads by 20% within the first 8 months.
  • Number of leads generated per event.
• Event Participation:
  • Improve event attendance by 25%.
• Sales Impact:
  • Increase in sales attributed to field marketing activities by 20%.
  • Conversion rate of leads to sales.
• Customer Engagement:
  • Increase in customer engagement metrics (e.g., email open rates, click-through rates).
  • Number of customer interactions and follow-ups.
• ROI:
  • Return on investment for marketing campaigns.
  • Cost per lead and cost per acquisition.
• Brand Awareness:
  • Increase in social media followers and engagement.
  • Media coverage and mentions.
    

At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity. Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries Software Development

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