Strategy and Operations Lead

**Responsibilities**:
Team Introduction The livestream industry has seen tremendous growth in recent years and has become the next growth driver for TikTok global business. It also brings great joy to users globally and it creates a new channel for our creators to show themselves. 1. Country Revenue Growth - Own and lead TikTok LIVE revenue growth in Brazil. - Identify key challenges and opportunities across creator operations and agency partnerships. - Translate insights into actionable strategies that drive sustainable growth. 2. Agency Business Development & Onboarding - Build broad awareness of TikTok LIVE's potential within the content and talent ecosystem. - Proactively promote LIVE across industries, develop strategic partnerships, and onboard key players as LIVE agencies. - Design and deliver a high-impact onboarding program and training curriculum, enabling new agencies to operationalize quickly and monetize effectively. - Own business development KPIs including volume, quality, and early success metrics of onboarded agencies. 3. Agency Growth & Operations - Develop a structured agency growth path and professionalization journey. - Design scalable training programs and operational playbooks to help agencies increase revenue and profitability. - Define content and monetization strategies, and drive adoption across partner agencies. - Diagnose operational inefficiencies and provide hands-on coaching, resources, and tools to improve performance. - Continuously iterate on agency incentive structures, aligning them with platform priorities and agency goals. - Drive adoption of global and regional best practices through workshops, competitions, and knowledge-sharing initiatives. - Own agency-level revenue KPIs and qualitative metrics around content innovation and creator progress. 4. Team Management & Cross-functional Collaboration - Set clear quarterly and monthly OKRs at both the team and individual levels. - Establish strong progress tracking mechanisms including daily standups, bi-weekly reviews, and quarterly planning. - Develop each team member through personalized growth plans, building strengths in creative problem-solving, communication, and accountability. - Act as a key liaison between regional and central teams on policies, governance, and product development. - Collaborate cross-functionally with other TikTok teams to align on strategy, unlock shared resources, and advocate for the LIVE business.
**Qualifications**:
Minimum Qualifications - 5+ years of experience in the tech industry (e.g., LIVE streaming, agency management, content platforms, e-commerce, financial services, or O2O). - 2+ years of direct people management experience. - Proven track record of driving revenue growth and business results. - Fluency in English, with the ability to collaborate across global teams. - Strong communication, project management, and problem-solving skills. - Ability to adapt quickly and thrive in a fast-paced, evolving environment. Preferred Qualifications - Direct experience in LIVE streaming or managing LIVE agencies. - Demonstrated success leading growth turnarounds or overcoming scaling plateaus. - Fluency in Portuguese and/or Mandarin is a strong plus, to support communication with local partners and stakeholders.
Job Information
About ByteDance Brazil
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation

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