Regional Marketing Lead, Latin America

About the Role

Grade Level (for internal use): 12

Regional Marketing Manager, Latin America, to lead both the strategic direction and day-to-day execution of integrated marketing efforts across the region. The role combines strategic leadership with hands-on management of tactical programs, requiring commercial acumen, regional expertise, and operational rigor. The candidate will develop market-relevant go-to-market plans, oversee their rollout, and drive measurable impact across events, digital platforms, content, email, and social media. Primary focus markets include Brazil and Mexico, with responsibility for enhancing brand visibility, supporting pipeline generation, and driving customer engagement.

The Marketing team is inclusive, professional, and highly regarded within S&P Global Ratings. The culture emphasizes high performance and accountability. The team brings experience in Product, Campaigns, Operations/Analytics, Digital, and Events Marketing, collaborating with Sales, Product, Market Outreach, Communications, Analytical, and R&D teams with expertise in capital and credit markets, private markets, emerging markets, sustainable finance, and decentralized finance.

Responsibilities and Impact

Strategic Leadership

• Define and own the go-to-market strategy for Latin America, aligning investments with business goals and market growth opportunities.
• Act as a trusted marketing advisor to regional commercial leaders, shaping pipeline generation, product uptake, and brand positioning.
• Develop regional marketing roadmaps that balance global initiatives with localized priorities reflecting market maturity and competitive context.
• Conduct market and customer insight analysis to inform content direction, campaign themes, and channel strategies.
• Collaborate with global stakeholders to ensure campaign relevance, brand consistency, and strategic alignment.
• Lead performance measurement and campaign reporting, turning insights into ongoing improvements.
• Identify strategic third-party events in the region.

Operational Execution

• Execute integrated marketing programs across the region, including email, website updates, social media, webinars, podcasts, and newsletters.
• Manage hosted and third-party event logistics from planning to delivery, including budgets, timelines, content, and speaker coordination.
• Oversee localization of global campaigns and digital assets (Spanish and Portuguese), coordinating translations and region-specific edits.
• Maintain and update regional web pages, landing pages, and SEO content.
• Coordinate regional content production (e.g., audio, editorial) and distribution schedules.
• Utilize platforms like Pardot/Marketo, Salesforce, Cvent, and CMS tools to build, deploy, and track campaigns.
• Compile and report campaign metrics (e.g., email performance, registrations, MQLs, conversions) to measure effectiveness and recommend adjustments.

What We’re Looking For

Basic Required Qualifications

• 7+ years of strategic marketing experience in financial services.
• Bachelor’s degree in Marketing, International Business with Marketing, or related fields; advanced degree is a plus.
• Marketing expertise in go-to-market planning, persona development, segmentation, messaging, full-funnel engagement, content marketing, SEO, digital campaigns, and webinar/event coordination.
• Familiarity with marketing execution platforms: Pardot/Marketo, Salesforce, Cvent, CMS, and UTM tracking frameworks.
• Deep knowledge of Latin American financial markets (Brazil and Mexico), buyer behavior, and regulatory context.
• Understanding of ESG and Sustainable Finance in the Latin America market.
• Fluent in Portuguese (required), Spanish (preferred), and proficient in English.

• Strategic Thinking: Translate insights into clear, actionable plans.
• Project Management: Prioritize, coordinate, and deliver complex marketing initiatives.
• Executional Precision: Manage tactical delivery while maintaining strategic focus.
• Analytical Acumen: Strong command of marketing metrics and optimization practices.
• Communication: Excellent verbal and written communication across cultures and executives.
• Collaboration: Ability to lead and work effectively in matrixed, global organizations.
• Adaptability: Comfortable shifting between long-term planning and fast-paced execution.
• Innovation: Curious and proactive, with a drive to test and improve continuously.

All resumes must be submitted in English for consideration.

About S&P Global Ratings

At S&P Global Ratings, analyst-driven credit ratings, research, and sustainable finance opinions provide essential insights to translate complexity into clarity. We enable growth across organizations by delivering high-quality independent opinions on creditworthiness.

S&P Global Ratings is a division of S&P Global (NYSE: SPGI). S&P Global is a leading provider of credit ratings, benchmarks, analytics, and workflow solutions. For more information, visit

What’s In It For You?

Our Purpose

Progress requires a catalyst. Information, imagination, people, and technology together unlock possibility and change the world.

We push beyond expected observations to help companies, governments, and individuals make an impact on tomorrow. We transform data into Essential Intelligence and accelerate progress.

Our People

We are 35,000+ globally, driven by curiosity and a belief that Essential Intelligence can build a more prosperous future. We are committed to a more equitable future and to helping customers find sustainable ways of doing business. We seek diverse solutions and new ideas that drive progress.

Our Values

Integrity, Discovery, Partnership

We power global markets with integrity, curiosity, and close collaboration with customers to achieve shared goals.

Benefits

We provide what you need to thrive at S&P Global. Benefits include:

• Health & Wellness: Healthcare coverage for mind and body.
• Flexible Downtime: Generous time off.
• Continuous Learning: Access to resources for career growth.
• Invest in Your Future: Competitive pay, retirement planning, continued education, and financial wellness programs.
• Family Friendly Perks: Benefits for partners and children.
• Other Perks: Retail discounts and referral incentives.

For more information on benefits by country, visit:

Recruitment Fraud and Equal Opportunity

We are committed to fair hiring practices and provide equal opportunity. If you need accommodation during the application process, contact US candidates: see the posted pay and discrimination information at dol.gov links. This role includes standard compliance disclosures where applicable.

Equal Opportunity Employer: S&P Global is an equal opportunity employer. All qualified candidates will receive consideration without regard to race, religion, sex, or other protected statuses. Electronic submissions only.

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