Regional Marketing Lead, Latin America

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Overview

We are seeking a results-oriented Regional Marketing Manager, Latin America, to lead both the strategic direction and day-to-day execution of integrated marketing efforts across the region. This role combines visionary leadership with hands-on management of tactical programs, requiring a blend of commercial acumen, regional expertise, and operational rigor. The ideal candidate will serve as both a strategic architect and executional lead, developing market-relevant go-to-market plans, overseeing their rollout, and ensuring measurable impact across channels including events, digital platforms, content, email, and social media. This position emphasizes brand visibility, pipeline support, and customer engagement in key markets, with a particular focus on Brazil and Mexico.

Role Details

Grade Level (internal use): 12

Responsibilities and Impact

• Define and own the go-to-market strategy for Latin America, aligning investments with business goals and market growth opportunities.
• Act as a trusted marketing advisor to regional commercial leaders, helping to shape pipeline generation, product uptake, and brand positioning.
• Develop regional marketing roadmaps, balancing global initiatives with localized priorities reflecting market maturity and competitive context.
• Conduct market and customer insight analysis to inform content direction, campaign themes, and channel strategies.
• Collaborate with global stakeholders to ensure campaign relevance, brand consistency, and strategic alignment.
• Lead performance measurement and campaign reporting, turning insights into ongoing improvements.
• Identify strategic third-party events in the region.

Operational Execution

• Execute integrated marketing programs across the region, including email, website updates, social media, webinars, podcasts, and newsletters.
• Manage hosted and third-party event logistics from planning to delivery, including budgets, timelines, content, and speaker coordination.
• Oversee localization of global campaigns and digital assets (Spanish and Portuguese), coordinating translations and region-specific edits.
• Maintain and update regional web pages, landing pages, and SEO content.
• Coordinate regional content production (e.g., audio, editorial) and distribution schedules.
• Utilize platforms like Pardot/Marketo, Salesforce, Cvent, and CMS tools to build, deploy, and track campaigns.
• Compile and report campaign metrics (e.g., email performance, registrations, MQLs, conversions) to measure effectiveness and recommend adjustments.

What We’re Looking For Basic Required Qualifications

• 7+ years of strategic marketing experience in financial services (for internal level).
• Bachelor’s degree in Marketing, International Business with Marketing, or related fields; advanced degree is a plus.
• Marketing expertise in go-to-market planning, persona development, segmentation, messaging, full-funnel engagement strategies, content marketing, SEO, digital campaigns, and webinar/event coordination.
• Familiarity with Pardot/Marketo, Salesforce, Cvent, CMS, and UTM tracking frameworks.
• Deep knowledge of Latin American financial markets (particularly Brazil and Mexico), buyer behavior, and regulatory context.
• Understanding of ESG and Sustainable Finance themes in Latin America.
• Fluent in Portuguese (required); Spanish (preferred); English proficient.
• Strategic thinking, project management, executional precision, analytical acumen, communication, collaboration, adaptability, and innovation.

All resumes must be submitted in English for consideration.

About S&P Global Ratings

At S&P Global Ratings, our analyst-driven credit ratings, research, and sustainable finance opinions provide critical insights to help market participants translate complexity into clarity and make informed decisions. S&P Global Ratings is a division of S&P Global.

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Benefits

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off to stay energized.
• Continuous Learning: Resources to grow your career and skills.
• Invest in Your Future: Competitive pay, retirement planning, continuing education, and student loan contributions.
• Family Friendly Perks: Perks for partners and children.
• Other Perks: Retail discounts and referral incentives.

For more information on benefits by country visit:

Equal Opportunity and Compliance

S&P Global is an equal opportunity employer. If you need an accommodation during the application process, please email Details on the company policies and fraud alerts are provided within the original posting.

Job ID: • Posted On: • Location: Sao Paulo, Acre, Brazil

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