Regional Marketing Lead, Latin America

**Regional Marketing Lead, Latin America**:

- Sao Paulo, Brazil; Mexico City, Mexico
- Marketing
- 316860

**Job Description**:
**About The Role**:
**Grade Level (for internal use)**:
12
** About the Role/The Team**:
The Marketing team is an inclusive, professional, and well-regarded team within S&P Global Ratings. The culture is inclusive and flexible, with expectations of high performance and accountability. The Marketing team has a variety of experience in Product, Campaign, Operations/Analytics, Digital, and Events Marketing, creating a rich base of resources and knowledge for you to learn from and contribute to. Your colleagues in the Sales, Product, Market Outreach, Communications, Analytical, and Research & Development teams have deep expertise in the capital and credit markets alongside focus areas including private markets, emerging markets, sustainable finance, and de-centralized finance.

**Responsibilities and Impact**:
Strategic Leadership:

- Define and own the go-to-market strategy for Latin America, aligning investments with business goals and market growth opportunities.
- Act as a trusted marketing advisor to regional commercial leaders, helping to shape pipeline generation, product uptake, and brand positioning.
- Develop regional marketing roadmaps, balancing global initiatives with localized priorities that reflect market maturity and competitive context.
- Conduct market and customer insight analysis to inform content direction, campaign themes, and channel strategies.
- Collaborate with global stakeholders to ensure campaign relevance, brand consistency, and strategic alignment.
- Lead performance measurement and campaign reporting, turning insights into ongoing improvements.
- Identify strategic third-party events in the region.

Operational Execution:

- Manage hosted and third-party event logistics from planning to delivery, including budgets, timelines, content, and speaker coordination.
- Oversee localization of global campaigns and digital assets (Spanish and Portuguese), coordinating translations and region-specific edits.
- Maintain and update regional web pages, landing pages, and SEO content.
- Coordinate regional content production (e.g., audio, editorial) and distribution schedules.
- Utilize platforms like Pardot/Marketo, Salesforce, Cvent, and CMS tools to build, deploy, and track campaigns.

**What We’re Looking For**:
**Basic Required Qualifications**:

- An S&P Global employee at this level would typically have 7+ years of strategic marketing experience in financial services
- A bachelor’s degree (Marketing, International Business with Marketing, Integrated Marketing Strategy & Communications are a plus); an advanced degree is helpful.
- Marketing expertise in go-to-market planning, persona development, segmentation, messaging, and full-funnel engagement strategies, content marketing, SEO, digital campaign workflows, and webinar/event coordination.
- Familiarity with marketing execution platforms: Pardot/Marketo, Salesforce, Cvent, CMS, and UTM tracking frameworks.
- Deep knowledge of Latin American financial markets (particularly Brazil and Mexico), buyer behavior, and regulatory context.
- Understanding of ESG, Sustainable Finance, and how these themes play across the Latin America market.
- Must be fluent in Portuguese (required), fluent in Spanish (preferred), proficient in English.
- Strategic Thinking: Capable of translating insights and market data into clear, actionable plans.
- Project Management: Skilled at prioritizing, coordinating, and delivering complex marketing initiatives.
- Executional Precision: Comfortable with tactical marketing delivery and managing details without losing sight of broader goals.
- Analytical Acumen: Strong command of marketing metrics, reporting dashboards, and optimization practices.
- Communication: Excellent verbal and written communication skills across cultures and executive levels.
- Collaboration: Proven ability to lead and work effectively in matrixed, global organizations.
- Adaptability: Comfortable shifting between long-term planning and short-term execution in a fast-paced environment.
- Innovation: Curious and proactive, with a drive to test, learn, and improve continuously.

**All resumes must be submitted in English for consideration.**

**About S&P Global Ratings**
At S&P Global Ratings, our analyst-driven credit ratings, research, and sustainable finance opinions provide critical insights that are essential to translating complexity into clarity so market participants can uncover opportunities and make decisions with conviction. By bringing transparency to the market through high-quality independent opinions on creditworthiness, we enable growth across a wide variety of organizations, including businesses, governments, and institutions.

S&P Global Ratings is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the g