General Manager, LATAM

Responsibilities

• Strategic Planning and Execution: Develop and implement comprehensive sales strategies to achieve business objectives and drive revenue growth across various verticals.
• Team Leadership: Lead, mentor, and motivate a high-performing sales team, fostering a culture of excellence and continuous improvement.
• Drive alignment between sales and core cross-functional teams, including Marketing, Product, Strategy & Operations, as well as coordination with broader cross-functional networks.
• Build and maintain strong relationships with key customers, partners, and stakeholders, ensuring customer satisfaction and long-term business relationships.
• Product Development Collaboration: Work closely with product teams to ensure alignment of sales strategies with product offerings and market demands.
• Serve as a voice-of-customer for the performance ecosystem—informing product roadmaps by relaying client needs and identifying key feature opportunities.
• Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the effectiveness of sales strategies and make data-driven decisions.
• Cross-Functional Collaboration: Collaborate with key cross-functional partners to ensure seamless execution of sales initiatives.
• Partner with measurement and data science teams to evolve and evangelize TikTok's performance attribution framework, ensuring clients can effectively track and optimize ROI.
• Advance our customers\' strategy and execution of Performance and Demand Gen for Performance campaigns.

Qualifications

Minimum Qualifications:

• 15+ years of experience in a sales, account management and/or product solution selling role.
• 5+ years of leadership experience, including experience managing and mentoring managers as well as individual contributors.
• Must be willing to work in São Paulo, Brazil.
• Proficient in English and Portuguese.

Preferred Qualifications:

• Experience managing advertisers throughout the funnel with a deep understanding of their challenges and objectives with a demonstrated ability to lead technically complex sales conversations related to pixels, conversion APIs, feed-based ads, attribution windows, and signal loss solutions.
• Prior experience with commerce-specific solutions such as dynamic product ads, shopping campaigns, and feed management systems.
• Deep knowledge of performance platforms such as Google Ads, Meta Ads Manager, or programmatic DSPs, and how they compare to TikTok's ad ecosystem.
• Experience leading multi-region teams or navigating global, matrixed organizations.
• Experience partnering with third-party measurement partners (e.g., Nielsen, MMM vendors) and commerce integrations (e.g., Shopify, Salesforce Commerce Cloud).
• Leadership experience engaging and influencing at the executive level with cross-functional groups within a fast-growing organization.
• Please submit your CV/resume in English for consideration.

About ByteDance Brazil

ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.

Why Join Us

Inspiring creativity is at the core of TikTok\'s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at