Customer Lifetime Value Strategist

Há 6 dias

Manaus, Brasil beBeeRetention Tempo inteiro

Retention Project Manager Role The Retention Project Manager will lead and optimize cross-channel retention initiatives that strengthen customer lifetime value across multiple touchpoints. This includes planning and implementing end-to-end strategies, managing cross-functional teams, and driving data-driven decisions to improve post-purchase experience and reduce churn. Main Responsibilities: Develop and execute omnichannel retention projects by enhancing customer lifetime value and strengthening engagement across web, mobile, email, social, and customer service channels. Manage marketing, product, sales, customer service, and IT teams for smooth delivery of retention initiatives. Track project timelines, deliverables, and KPIs with transparency and communication across departments. Analyze customer behavior, churn trends, and engagement metrics for growth opportunities and actionable improvements. Support A/B testing and experimentation to refine campaigns and improve conversion. Contribute to customer journey mapping, loyalty programs, and post-purchase experience improvements for long-term retention. Prepare performance reports and presentations for leadership, highlighting key insights, challenges, and optimization recommendations. Required Skills and Qualifications Bachelor's degree in Marketing, Business Administration, Project Management, or Data Analytics. 5+ years of experience in marketing retention, preferably within trade or consumer market sectors. Proven record in customer lifetime value, loyalty programs, or retention project management. Familiarity with CRM, automation, and analytics tools such as Salesforce, HubSpot, Braze, Google Analytics, and Tableau. Knowledge of AI automation or ChatGPT/LLM tools is a strong plus. Excellent command of English (upper-intermediate to fluent).

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