Field Marketing Specialist 4

Há 5 dias

São Paulo, São Paulo, Brasil Red Hat Software Tempo inteiro
About the job:
The Red Hat Marketing team is seeking a Senior Marketing Specialist to join us in São Paulo, Brazil. In this role, you will be responsible for developing and carrying out key campaigns and programs to generate demand, promote revenue, and build brand awareness for Red Hat in-region. You'll foster deeper partnerships with public sector account customers that lead to a preference for Red Hat infrastructure, cloud, and middleware solutions. You will also use market insight as well as regional marketing campaigns and program materials to facilitate customer engagement, build the pipeline, accelerate sales, and generate revenue, while using clearly defined success metrics to track and report results. We will also need you to interact with the Regional Demand Center to gain visibility for global marketing campaigns, programs, and initiatives that can be adapted to the region, ensuring regional needs are fulfilled and all goals are aligned and acknowledged. You'll need excellent communication and coordination skills, an ability to create comprehensive programs, proven project management experience, and expertise working with and directly supporting field sales and services teams.
What you will do:
- Manage the strategy and initiatives that align to the regional sales, and marketing goals- Carry out, develop, and implement marketing programs and sales campaigns to promote demand generation, product and solution awareness, and market share- Collaborate with sales teams to develop and carry out activities to help promote revenue- Support the development and implementation of launch plans across the region- Work with the sales and services organization to develop sales enablement materials (brochures, data sheets, case studies, competitive comparisons, etc.) that effectively position Red Hat solutions across the region- Work with territories and strategic account teams to promote Red Hat's offerings and cross-sell and up-sell programs.- Manage the financial budget for regional field marketing activities
What you will bring:
- Bachelor's degree- 7+ years of B2B program marketing experience, preferably in the technology field; public sector knowledge marketing experience is an advantage- Track record of promoting campaign and marketing program results- Experience building and managing marketing programs is a must- Positive attitude and a good work ethic, with great organizational and communication skills- Understanding of sales needs, different stages of the customer buying cycle, campaign metrics and analysis, and market intelligence resources- Ability to demonstrate leadership and creativity- Solid project management, planning, and organizational skills with attention to detail- Fluent English language skills- Willingness to travel up to 25%
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