Commercial Marketing Manager

Overview

Join to apply for the Commercial Marketing Manager role at Alice .

At Alice , our mission is to make the world healthier. To make that real, we need to sell, grow, and keep people genuinely engaged at every step. That's where you come in.

As our Brokers Engagement Marketing, you'll bridge strategy and execution to strengthen Alice 's presence in the indirect channel. Your role is to deepen our relationship with brokers, helping them understand, trust, and actively recommend Alice . You'll lead initiatives that support their journey, from brand awareness to activation, always connecting business priorities with meaningful, on-brand experiences.

You'll own the planning and execution of broker-facing marketing efforts, translating business goals into smart, strategic activations that actually move the needle. This means understanding the broker ecosystem deeply, prioritizing demands, managing budgets, and collaborating closely with our creative hub to make things happen.

Responsibilities

• Be the go-to person for all broker-facing marketing initiatives, from concept to delivery.
  
• Prioritize and shape internal and partner requests, ensuring we focus on what really drives impact.
  
• Proactively bring new ideas and opportunities to the table, helping brokers engage better and sell more.
  
• Own and manage the budget for broker-facing campaigns, activations, and materials.
  
• Track and measure the impact of field initiatives, making data-driven decisions on where to invest and what to improve.
  
• Translate business needs into clear creative briefs and collaborate with our internal hub to bring them to life.
  
• Connect the dots between brand strategy and execution, ensuring the Alice brand shows up consistently and powerfully across all touchpoints.
  
• Work in close alignment with brand, growth, and sales teams to ensure coordination and consistency across the board.
  

Examples of initiatives

• Deepen Alice 's relationship with brokers, striving to become their top-choice insurance partner.
  
• Create and run promotional campaigns to engage and activate brokers.
  
• Develop sales enablement materials and activation kits tailored to brokers.
  
• Organize in-person or online training sessions focused on messaging and product differentiators.
  
• Plan and execute trade marketing initiatives to boost Alice 's presence.
  
• Define and manage merchandising strategy, ensuring branded materials are adapted to different partner contexts.
  
• Coordinate events or meetups with strategic broker partners.
  

Our vision for this role

• This role starts with a focus on brokers, with an expectation to expand scope as the person delivers and gains business depth.
  
• The expectation is that, over time, this person will grow into a broader commercial marketing role - including direct sales and client engagement initiatives.
  
• We're looking for someone eager to grow with the team and become a key reference in marketing that drives business results.
  

What We Look For

• A strategic doer: someone who gets it, connects the dots, and makes it happen, no matter what.
  
• A sharp sense of prioritization and a bias for action.
  
• Strong project management skills and the ability to lead cross-functional initiatives.
  
• Proven experience leading people or projects, with the ability to guide others toward results.
  
• Someone who thrives in fast-paced environments and brings clarity where there's ambiguity.
  
• Deep connection to our mission and the energy to inspire others through it.
  

You'll Love This Role If...

• You think great marketing starts with understanding the business, and where it needs to go.
  
• You love being close to the business and seeing your work directly fuel results.
  
• You bring both structure and creativity and know when to lead with each.
  
• You believe impact comes from knowing your audience, not just reaching them.
  
• You prefer interactions face-to-face vs. Zoom.
  

Compensation

• We do our very best to compensate competitively.
  
• We always make our best offer.
  
• We don\'t negotiate (this is good for you).
  

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Sales and Business Development

Industries

Hospitals and Health Care

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