Senior Brand Analyst
2 semanas atrás
Allergan Aesthetics | An AbbVie Company
**Job Description** Mission**:
Support the Marketing Manager in implementing the Brand Plan for the portfolio, communicate activities with the field team, and lead the execution of an end-to-end annual campaign.
**Key Responsibilities**:
- Assist the Product Manager in developing promotional activities and materials (visual assets, key messages, scripts, and advertising collateral) aligned with the brand plan for healthcare professionals and consumers;
- Coordinate and communicate monthly promotional materials, ensuring timely delivery;
- Lead an annual product campaign based on insights from healthcare professionals, internal product sales, and market trends;
- Acquire in-depth knowledge of the product's scientific platform to effectively build brand strategies;
- Understand customer segmentation to create effective brand promotional messaging;
- Support the implementation of all marketing activities, including innovative tactics for holistic solutions, partnerships, and multichannel opportunities to strengthen campaigns and multi-stakeholder initiatives;
- Collaborate with various cross-functional teams to ensure tactical execution of the brand plan (AMI, market access, digital, communications, medical, training, etc.);
- Lead marketing events and the InField Team, enhancing engagement with healthcare professionals and clients through an excellent experience;
- Ensure promotional materials are ready for each cycle in advance, following the company's approval processes and compliance standards;
- Support and participate in the development of the Strategic Marketing Plan;
- Prepare promotional presentations;
- Oversee the uploading and tracking of materials in the approval system, including reference review and monitoring;
- Conduct monthly market analysis to identify insights, opportunities, and recommend solutions;
- Monitor and present brand KPIs;
- Accompany the InField team during client visits to understand field realities and propose improvements as needed;
- Regularly monitor the use and effectiveness of field materials, recommending improvements to optimize the field team's performance;
- Develop digital materials and innovative ideas, and liaise with agencies;
- Perform market analysis and competitor research;
- Manage the Brand Marketing budget, preparing expense control reports and maintaining purchase order records, including supplier information and values;
- Handle administrative tasks related to contracts, purchase orders, and requisitions supporting product strategy;
- Coordinate monthly brand cost control, proposing LBE adjustments when necessary to ensure budget accuracy;
- Issue monitoring reports on inventory, budget, shipment of promotional materials, and related activities.
**Qualifications**
- Degree in Business Administration, Marketing, or a related field;
- Marketing experience;
- Advanced English proficiency.
**Additional Information**
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
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