Manager, Consumer Acquisition and Engagement, Product Marketing

Job Title: Manager, Consumer Acquisition and Engagement, Product MarketingOverview: About the jobOur PurposeWe work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.Job TitleManager – Consumer Acquisition and Engagement - Product MarketingOverviewMastercard’s Services organization is a key growth engine, delivering innovative solutions that help our customers thrive. By integrating proprietary data, cutting-edge technology, expert insights, and strategic expertise, Services play a critical role in driving Mastercard’s differentiation and business growth. We work side by side with our clients as a key lever for them to growth their business with innovative and technological solutions.Within the Services organization, Consumer Acquisition & Engagement places Mastercard at the heart of our customer’s B2C and B2B Lifecycle Management strategy. We help our customers acquire, engage, and retain customers with end-to-end services and platforms solutions.RoleThe Consumer Acquisition & Engagement (CA&E) team focuses on products and solutions that address dynamic market needs. We are seeking a Product Marketing Manager lead for Brazil, to oversee sales enablement with innovative Marketing solutions, go-to-market strategies and the product strategy of key CA&E Marketing services and platforms, including Marketing, Loyalty and Personalization solutions.Key ResponsibilitiesDrive Growth: Lead the expansion of the CA&E business across Brazil by understanding the market needs to build a differentiated go to market strategy considering advance Digital Marketing, Loyalty and personalization solutions.Market Intelligence: Analyze and understand competing solutions and market trends to position Mastercard’s offerings effectively.Enablement Materials: Produce compelling sales tools, training and resources for key stakeholders.Tailored Product Narratives: Customize product messaging for diverse customer markets and segments depending on the needs.Sales Support: Contribute to key client RFPs and other forms of customers commercial proposals.Scalable GTM Strategies: Create 1-to-many strategies to expand the reach and relevance of existing products.All About YouExtensive experience launching and scaling products in dynamic markets.Strong business acumen and a track record of delivering innovative, customer-centric solutionsDemonstrated Leadership skills influencing high performance teams.Proven Performance and Digital Marketing skills with knowledge in personalization and AIDeep understanding of consumer, industry, and market trends.Data driven mindset and analytical skills.Creative problem solver with the ability to generate “out of the box” solutions and build alignment across diverse teams.Growth-oriented and adaptable, thriving in fast-paced, rapidly evolving environmentsInternational and matrixed organizational experience is highly desirableExceptional networking, communication, and storytelling skills, with a strong focus on results and urgency. #J-18808-Ljbffr