Senior Hair Care Brand Manager In São Paulo

Job LocationSAO PAULO GENERAL OFFICEJob DescriptionAs a Senior Brand Manager, you will lead the launch of a new super-premium brand targeting an underserved consumer segment while ensuring effective integration across influencer marketing, media, and eCommerce initiatives. You will develop strategic communication and go-to-market plans to optimize our presence in cosmetic eCommerce stores and recommend a winning product portfolio for Brazil.As a Senior Brand Manager, you will:
Launch New Brand:
Drive the development and execution of a new super-premium brand, from market research to launch strategy, ensuring alignment with consumer needs and market opportunities.Integrate Marketing Efforts:
Oversee the integration of influencer marketing, upper funnel media, and eCommerce strategies to create a unified brand experience.Develop Digital Go-to-Market Strategies:
Design and implement communication strategies tailored for eCommerce, focusing on consumer engagement and conversion.Portfolio Recommendations:
Analyze the Brazilian cosmetics market to recommend a compelling product portfolio that meets consumer demands and drives sales in retail environments.Top Skills:
Strong analytical and strategic thinking skills, with an ability to translate insights into actionable plans.Excellent communication and interpersonal skills, enabling effective collaboration across teams and stakeholders.Innovative mindset, with a focus on identifying trends and opportunities to drive brand growth.About us:
We are an equal opportunity employer and value diversity at our company. Our mission of Equality and Inclusion is:
"Everyone valued. Everyone included. Everyone performing at their peak".We seek the most diverse talent so that we always know how to innovate to exceed the expectations of our 5 billion consumers in the world. We offer meaningful challenges from day one and effective and constant training. Thus, we bring to bear the strengths of our employees and develop them to become phenomenal leaders, reaching the highest levels of management. Working with us is the best opportunity to do what you love, with constant challenges and to be recognized for its results. More than that, it's the ideal opportunity to help us touch and improve billions of lives in our world.For over 175 years, we have built some of the world's most successful brands, including Ariel, Vick, Pantene, Head and Shoulders, Aussie, Downy, Always, Pampers, and Gillette.Are you ready to encourage us with your ideas?Benefits:
Grant compatible with the market;
Meal voucher;
Lifeinsurance;
P&G store with products with discounts;
Transportation benefit;
Health insurance;
Dental plan;
Flexibleworking time (hybrid work);
Physicalactivity benefit (Wellhub);
Benefit of medicines and reimbursement of vaccines;
Activities of our wellness program;
And others…Job QualificationsMandatory Experience:
Minimum of 5 years in brand management, preferably in the beauty industry, with a proven track record with successful new product launches.Marketing campaign management;
strong understanding ofeCommerce and digital marketing strategies, cross functional leadership.Preferred Experience:
Experience with influencer marketing and managing cross-channel campaigns is highly regarded.Language Skills:
Fluency in Portuguese and English is required.Location:
Candidates must either reside in or have the ability to relocate to São Paulo.If you are passionate about driving brand success and making a meaningful impact in the beauty industry, we invite you to applyJob ScheduleFull timeJob NumberR Job SegmentationExperienced Professionals (Job Segmentation)#J-18808-Ljbffr

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