Sales Engagement Manager

Role Overview

Sales Engagement Manager – Location: BR-SP-Sao Paulo. Job ID: . Category: Operations & Strategy - Food. Employee Class: Regular.

Company Overview

DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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Team Overview

You'll be joining the Commercial Enablement team at 99Food, a high-impact area that supports the national sales force with the tools usage, knowledge, culture, and strategies they need to perform at the highest level.

As Sales Engagement Manager, your mission will be to build and scale a culture of high performance, passion, and excellence within our sales teams. You'll be responsible for cascading and operationalizing all sales engagement initiatives, from performance-driven sales campaigns to inspiring events and rituals that spark energy, recognition, and belonging across all regions.

This is a leadership role with cross-functional actions, working closely with Sales teams. You'll lead a team of specialists and be responsible for creating a vibrant, unified, and results-oriented sales culture at scale.

Role Responsibilities

• Own the execution, and performance tracking of all sales campaigns (monthly, quarterly, and annual) including rules, themes, gamification mechanisms, dashboards, and real-time ranking.
• Support the end-to-end experience of key commercial events such as the National Sales Convention, regional off-sites, performance celebrations, kick-offs, and other ad-hoc gatherings.
• Develop and embed rituals of recognition, motivation, and team spirit that create emotional connection with the sales mission and drive a "hungry-to-win" mindset.
• Serve as guardian of Sales Culture, reinforcing the behaviors, attitudes, and values expected from top-performing commercial professionals at 99Food.
• Use audiovisual content, storytelling, music, creative assets, internal communication, and digital platforms to energize the field force and celebrate achievements.
• Work closely with field sales leadership to measure engagement, morale, and performance impact, adjusting initiatives accordingly to stay aligned with business outcomes.
• Collaborate with other teams to elevate the commercial narrative and ensure alignment across company-wide messaging.
• Manage a team of Specialists, supporting their development, execution capacity, and cross-functional collaboration.

Role Qualifications

• 5+ years of experience in Employee Engagement, Internal Communications or Commercial Events, with proven success in designing initiatives that drive results and connection.
• Experience leading sales campaigns and incentive programs that drive revenue impact and create buzz across large commercial teams.
• Strong project management and event execution skills, from ideation to post-mortem analysis, with attention to detail, creativity, and ownership.
• Outstanding verbal and written communication skills; able to create energy through content, presentations, visuals, or storytelling.
• Demonstrated ability to manage people, motivate high-performance teams, and influence leaders.
• Comfort with data and KPIs; ability to connect engagement actions with commercial outcomes.
• High emotional intelligence, ability to connect with different audiences, and strong cross-functional collaboration skills.
• Experience in high-growth, fast-paced environments is highly desirable.

EEO Statement

• We create customer value – focus on valuable experiences for users; innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – decisions are informed by metrics and analysis.
• We believe in Win-win Collaboration – success is a team sport; we communicate with candor and execute with excellence.
• We believe in integrity – we aim to do the right thing, speak our minds, and listen to each other.
• We strive to do better – learn from mistakes and help each other grow.
• We believe in Diversity and Inclusion – diverse teams are a strength and equal opportunities are provided for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. We are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions are based on the needs of the position and the qualifications of the candidate, without discrimination based on gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by law.

We are committed to building inclusive and diverse teams and a workplace free from discrimination and harassment.

Privacy Notice for Candidates: I acknowledge that I have read and accepted the Privacy Notice for Candidates which is available on the Careers site.

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