Analytical Lead, Fashion and Beauty

Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience working with business analytics or data analysis and experience in SQL, Python, or R.
- Ability to speak and write in Portuguese and English fluently.
Preferred qualifications:
- Experience in using search engine marketing (i.e. Google Ads), website analytics platforms (i.e., Google Analytics and other measurement suite products), and brand analysis techniques.
- Experience with marketing analytics, return on investment/financial modeling, and statistical analysis.
- Ability to analyze large datasets and translate them to actionable insights.
**About the job**:
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
As an Analytical Lead, you will be a strategic analyst, advisor, and consultant, providing data supported insights to customers and agencies to help improve their business. You will also help influence teammates and customers in how they think about measuring the value that they get from their marketing efforts.
In this role, you will be part of a team that helps build processes and methods that our customers in the industry can use to accurately and reliably determine their value from their investments with Google. We use both Google and customer data to build thoughtful and strategic insights that drive our customers transformative decisions.
Our Large Customer Sales teams partner closely with many of the world's biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird's eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
**Responsibilities**:
- Analyze internal and external data to identify opportunities, anticipate risks, develop solutions to customer marketing challenges, and measure success.
- Develop relationships with internal and external stakeholders and earn their trust by telling stories with data, visually, and verbally.
- Collaborate across teams to innovate, activate full measurement and attribution product capabilities for customers and develop scalable solutions to industry challenges.
- Advise on marketing analytics, including attribution, lifetime value, customer segmentation, behavior insights, data integration, and measurement.
- Lead the lifecycle of measurement initiatives.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

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