Product Marketing Manager

2 semanas atrás

São Paulo, Brasil Alice Tempo inteiro

Join to apply for the Product Marketing Manager (PMM) - Empresas role at Alice

Overview

Marketing Mission: At Alice, our mission is to make the world healthier. To get there, we’re building something rare: a healthcare experience people deeply trust and engage with. Delivering on this vision also means crafting a strong brand and communicating consistently and effectively with each of our stakeholders. That’s where you come in.

Role Mission: The Brand Strategy team develops the brand strategy and fundamentals, and adapts its message to different audiences. Within this team, PMM roles ensure the brand connects meaningfully with key stakeholders and generates value for the business. As a PMM for Companies, your stakeholders are the key-decision-makers in companies (HR, C-Level) - so they choose Alice for themselves and their teams. You’ll work closely with the Revenue Alliance (the team that represents Alice everyday, whether by selling, supporting, or explaining our product to these companies) - and will be the marketing reference for them. You’ll own the planning and execution of marketing initiatives by embedding brand strategy into business challenges and delivering activations that truly move the needle. This means deeply understanding our brand, our product and stakeholder needs, prioritizing demands, managing budgets, and collaborating closely with our internal creative hub to make things happen.

Key Responsibilities
  • Translate Brand Fundamentals into compelling narratives for Companies (key-decision-makers).
  • Drive Brand Consistency, guiding teams to reflect the brand in every touchpoint.
  • Understand Brand Strategy, Business Objectives and co-create marketing initiatives.
  • Drive impact by prioritizing and leading marketing initiatives for Revenue Alliance.
  • Develop clear briefs for marketing deliverables, connecting Revenue Alliance with the Internal Creative Hub.
  • Provide branded communication materials tailored for companies (HR, C-Level).
  • Oversee performance and resources, managing budgets, tracking results, and making data-driven decisions to optimize results.
Required Qualifications
  • Strong technical knowledge of marketing, with a focus on brand strategy and brand management.
  • Experience translating brand strategy into actionable initiatives that generate business impact.
  • Ability to engage with business stakeholders, including sales, customer success and others.
  • Experience working in fast-paced, high-demand environments with multiple stakeholders.
  • Proven project management skills and the ability to manage multiple priorities simultaneously.
  • Excellent communication and collaboration skills for cross-functional teamwork.
Preferred Qualifications
  • Experience in B2B or B2B2C environments, ideally in healthcare, technology, or services.
  • Familiarity with corporate sales cycles, client engagement, or account management.
Desired Behavioral Profile
  • Passionate about marketing and branding, with a strong desire to build an impactful brand.
  • Strategic and analytical thinker, able to identify synergies between projects and strategies.
  • Results-driven, agile, organized, and skilled at prioritization to deliver high-impact initiatives.
  • Collaborative and influential, inspiring colleagues and stakeholders to drive impact and results.
What We Offer
  • We do our very best to compensate competitively.
  • We always make our best offer.
  • We don\'t negotiate (this is good for you).
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Hospitals and Health Care
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