Associate Director of Paid Media

Overview

Associate Director of Paid Media at Power Digital Marketing — join to apply for this role.

We are a tech-enabled growth firm – at the intersection of marketing, consulting & data intelligence – igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world—with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results—driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A — putting marketers in a strategic seat at the table — and providing value in unparalleled ways. Managing billions in media, our dynamic team — of consultative marketers, creatives, analysts and technologists — challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

A Day In The Life

The Paid Media Associate Director demonstrates exceptional management skills and a strong leadership presence. They oversee a team of 4+ direct reports and are well-respected, trusted, and adept at rallying them toward shared and individual goals. They coach, mentor, and develop their team; handle complex client accounts with high-quality execution, strategic thinking, and timely communication. They position themselves as an industry leader by proactively driving client growth, innovating new channel strategies, and continuously improving the skills of the team they oversee.

Key Responsibilities

• Exceptional management and consistent application of management responsibilities and philosophies for their team
• Active coaching of direct reports and other department members via shadowing, role-playing, modeling, feedback, storytelling, coaching, and explaining the why
• Lead on the most complex client accounts, executing all responsibilities with high quality, on time, and with exceptional communication and strategic thinking
• Proactively grow client revenue within the portfolio and improve the team internally
• Identify opportunities to uplevel the team (operations, camaraderie, strategy/skill set, product, etc.)
• Employ AI technologies to enhance and optimize business processes
• Utilize Power Digital's Nova ecosystem as it relates to your department

Role Requirements

• 5+ years of digital marketing experience; 3+ years in an agency setting
• Minimum 3 years hands-on experience with Search Engine Marketing
• Experience with campaign development and optimization: bid optimization, keyword research, ad copy development on large, enterprise-level accounts
• Significant campaign management experience in 3+ of the following: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
• 2+ years of management experience
• Proficiency with Google/Microsoft Office Suite
• Proficiency with Google Analytics
• Expert knowledge of funnel marketing and paid media's role in the marketing funnel
• Strong ability to derive meaningful insights from marketing data and tell the story
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated with a strong desire to succeed
• Excellent interpersonal skills
• Strong work ethic and ability to learn quickly and independently
• Interested in a long-lasting relationship with a growing company

Key Performance Indicators (KPIs)

• 95% team retention
• Hitting 95% to goal of P&L for department including service expansion goal defined by department
• Maintaining bandwidth between 7-9 and sentiment between 4-5 for direct reports
• 100% completion of PDM processes each week

Most Important Things (MITs)

• Managing bandwidth & sentiment of direct reports
• Contributing to broader team training & development
• Client retention + growth

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Advertising Services

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