Paid Search Business Director

Overview

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Wavemaker : A Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary and Impact

Paid Search Business Director

The Paid Search team works to plan & execute market-leading search advertising campaigns for our clients across a variety of search engines. We are currently a team of over 40 people working on a mixture of clients that include Audible, Danone, Morrisons, Avon and Nationwide.

As Paid Search becomes increasingly automated and complex, advertisers are recognising the value in having highly skilled partners who can either manage their Paid Search campaigns on their behalf or advise their in-house teams on how to stay ahead.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

People

• Making our Paid Search people are the best in the industry through developing a market leading onboarding programme for new starters
• Ongoing training and mentoring for our Paid Search specialists
• Participating in regular Paid Search knowledge sharing and wider events in Wavemaker and GroupM Nexus.

Product

• Making sure that we are delivering the 'Wavemaker Way' for Paid Search consistently across your client groups.
• Working with our engineers to make sure the proprietary products, tools & technology are effective for our teams and genuinely market leading.

Operations

• Ensure your Directors are utilising the Global Hub team effectively.
• Your teams are conducting daily stand-ups and diagnostics, as well as maintaining governance dashboards and processes.
• Your team need to be focused on actionable insight reports.
• Accurate and timely finance booking and reconciliations.
• You enforce & enhance the workflow systems in place.

Profile

• We will have over +40 Paid Search specialists doing amazing work which we need our clients and prospective clients to know about. The Business Director will work with teams to identify and shape case studies, award entries and press releases. They'll then relentlessly champion this work and the people behind the work. As part of our mission to ensure clients and the industry know Wavemaker are the experts in Paid Search, it will be important to produce regular thought pieces.

Performance

• This starts with ensuring the clients your Account Directors are responsible for are delivering the best performance for clients
• Achieving and exceeding agreed client and business KPIs
• Continually pushing the boundaries with our activation.
• This will mean working closely with Google, Microsoft (among others) in creating and delivering joint business plans that help our clients reach the highest levels of search maturity.

Growth

• The Business Director will collate insight, recommend approaches, and be involved in new business pitches.
• You will encourage a 'fearless growth' mindset in your team; continually experimenting and driving our Paid Search product forwards.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we\'re together, fostering creativity, collaboration, and connection. That\'s why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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