Marketing Manager

**Responsibilities**
PepsiCo is a global food and beverage leader operating in more than 200 countries and territories with a product portfolio that includes 22 world-famous, multi-billion-dollar brands.
From Gatorade to Quaker, from LIFEWTR to Lay's, we make hundreds of enjoyable foods and drinks that are loved around the world.
Our vision is to be the world leader in convenient food and beverage by winning with purpose. "Winning with purpose" reflects our ambition to win sustainably in the marketplace and incorporate purpose into all aspects of the business.
Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, what makes you unique, makes us better
What will you work on:
- Responsible (alongside Mktg Mgr) for the developing and execution of the AOP assuring global / regional alignment
- Responsible for Bottlers alignment to assure flawless execution.
- Responsible of advertising development process (from brief to execution) including media expenditure approval and control
- Develop and support with insightful analysis Pepsi product/packaging development
- Develop brand price strategy proposal developed together with finance, sales & bottler
- Lead innovation project management
- Lead innovation project developments (from opportunity to development)
- Responsible for 360 brand business activation (from plan to market execution)
- Responsible for the media planning management (Key Contact)
- Responsible for the PR agency management (Key Contact)
- Lead consumer research agenda by including local analysis, ad hoc consumer research
- Responsible for executing & monitoring brand marketing budget
- Coaching and mentoring junior team members
- Responsible for monitoring competitors activities
- Evidence high standard teamwork behavior and cooperation among marketing team
- Responsible for providing consumer insights to regional management.
**Qualifications**
Who are we looking for?
- Brand management experience.
- Solid business background
- Advertising development experience
- Knowledge and dominance of all marketing drivers (prod development, adv, media, promotions and trade)
- Knowledge of consumer and market dynamics.
- Product innovation skills
- Strategic thinking / conceptualize the business/brand.
- Adaptability to work within a flexible and innovative culture.
- Highly resilent to adapt to the franchise environment
- Team player and builder
- Communication and influencing skills
- Project Management experience
What can you expect from us:
- Competitive compensation, benefits, vacations, etc.
- A flexible work environment that promotes a healthy balance between personal and professional life;
- A dynamic and inclusive culture;
- A support team that will foster your professional growth and development;
- Opportunity to work with relevant and impactful projects for the business;
- Opportunity to give back to the community with our volunteer programs;
At PepsiCo, we recognize that supporting diversity and engagement is not just the right thing to do, it's the right thing to do for our business.
Our company is strongest when we span the entire spectrum of humanity, regardless of how we look, where we come from, or who we love. Talent diversity and an inclusive environment foster employee engagement, promote creativity, and drive innovation. At PepsiCo we offer unique opportunities to hire qualified and diverse individuals regardless of their gender, race, sexual orientation, religion, national origin, age or disability.
INSTRUCTIONS FOR INTERNAL CANDIDATES:
- Be for at least 12 months within your current level/position
- Notify your direct manager that you are interested in this position
- PDR evaluation must be at least 2/2 in the last two years
- Have not received any suspension over the last 12 months.

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