Category Marketing Manager

3 semanas atrás

Sao Paulo, Brasil Amzn Servicos de Varejo do Bra Tempo inteiro
Excellent written and verbal communication skills (English and Portuguese).
- Ability to operate both strategically and tactically.
- Hands-on approach to get things done.
- Strong analytical skills, leveraging data to back up assumptions and identifying opportunities.
- Experience in online merchandising, digital marketing and/or e-commerce executing customer-facing online experiences.
- High attention to detail and proven ability to manage competing priorities simultaneously.
Job summary
Key job responsibilities
Main responsibilities are:
- Own on-site campaigns for your categories.
- Manage day-to-day campaigns to drive sales.
- Understand customer lifestyles and segmentation and create testing plans to optimize for engagement.
- Develop and analyze performance metrics and articulate these into written narratives to drive business decisions.
- Partner across internal teams to develop and implement optimal customer experiences.
- Work with cross-functional teams on campaign calendar and execution planning
- Propose, manage and implement the online marketing and promotion plans in cooperation with other teams.
- Conduct regular quality control of our website by drawing on quantitative results.
- Continuously observe industry trends and refresh the website to reflect such trends.
- Drive experiments to continuously improve efficiency of marketing tactics and scale the impacts.
A day in the life
The successful Category Marketing Manager must:
- Roll up the sleeves and execute the day-to-day campaigns to drive sales
- Propose and analyze results of on-site experience testing, communicate learnings, and use the data to drive future tests.
- Propose and implement customer experience improvements by using customer data
- Develop a thorough understanding of the industry, seasonality and global trends/events, and continually monitor the underlying technological development.
- Develop a complete understanding of the customer needs, both existing and potential, and use that knowledge to deliver site features that provide Amazon customers with an unparalleled shopping experience.
- Work with cross-functional teams, and communicate with internal and external stakeholders, while meeting tight deadlines.
- Monitor customer engagement through purchase intention metrics.
- Experienced with A/B testing and statistics.
- Advanced experience of analytical tools e.g. Excel.
- Familiarity with traffic metrics and reporting.

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