Category Marketing Manager, Amazon Brazil 3p

2 semanas atrás

São Paulo, Brasil Amazon.com Tempo inteiro

DESCRIPTION

The Category Marketing Manager will act as the point of contact for the Amazon Shopping Experience and Marketing & Traffic teams on behalf of category business, centralizing all requests and reporting results.

The successful Marketing Manager must be able to:

- Roll up the sleeves and execute the day-to-day campaigns to drive product and category discoverability;
- Dive deep into performance and qualitative metrics to extract key insights for the business improvement;
- Propose and analyze the results of on-site experience testing, communicate learnings upwards, and use the data to drive future optimization;
- Have a thorough understanding of the industry, seasonality and global trends/events, and continually monitor the underlying technological development; and
- Blend of analytical skills and keen attention to details that leads to the high standard deliveries

Key job responsibilities
- Own all on-site campaigns for 3P categories
- Develop and analyze performance metrics and articulate these into written narratives to drive business decisions and opportunities
- Partner across internal teams to develop and implement optimal customer experiences
- Work with cross-functional teams on launch products and categories, calendaring and execution planning.
- Conduct regular quality control of our website by drawing on quantitative results.
- Continuously observe industry trends and refresh the website to reflect such trends.
- Build processes to ensure a smooth execution across multiple teams, and continuously improve the workflow to drive operational excellence.
- Create experiment frameworks, analyzing results, and structuring scalable campaigns through AB Testing.

BASIC QUALIFICATIONS
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience in professional non-internship marketing
- Proficient in English, both written and oral

PREFERRED QUALIFICATIONS
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

Job details
- BRA, SP, Sao Paulo
- Strategic Account Services
- Project/Program/Product Management-Non-Tech

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