Head of Lifecycle Marketing

About Remote Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go) and all of our positions are fully remote. We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform. If you are energetic, curious, motivated and ambitious, be part of our world. Apply now and define the future of work The Position This is an exciting time to join Remote and make a personal difference in the global employment space as a Head of Lifecycle Marketing. The Marketing team is the engine that powers Remote's expansion. Through product marketing, performance marketing, events, communications, campaigns, and content, we tell the world about Remote to bring in revenue and establish Remote as the international leader in global HR and remote work. You’ll design and own the strategies that drive engagement, retention, and long-term customer value. This role is both strategic and hands-on — building a high-performing team while innovating across the customer journey to maximize impact. What You Bring Proven track record in lifecycle, CRM, or retention marketing, with success at scale in fast-paced environment. Expertise in building and scaling customer lifecycle programs across multiple channels. Strong analytical skills with a track record of leveraging data to inform strategy and execution. Experience managing and scaling high-performing teams with a focus on ownership and accountability. Deep understanding of customer segmentation, messaging, and personalization at scale. Entrepreneurial mindset with a balance of creative vision and operational rigor. Passion for innovation and elevating the digital customer experience. Writes and speaks fluent English. It\'s not required to have experience working remotely, but considered a plus. Key Responsibilities Own the end-to-end lifecycle marketing strategy, from onboarding to retention, upsell, and advocacy. Lead and mentor a team of lifecycle and CRM marketers, fostering a culture of innovation and accountability. Design and optimize multi-channel lifecycle programs (email, in-app, push, SMS, communities, etc.) that drive measurable impact. Partner with Product, Data, and Growth to deliver personalized, customer-centric experiences. Develop segmentation and targeting strategies to increase engagement, reduce churn, and grow LTV. Establish KPIs and ensure continuous testing, measurement, and iteration of lifecycle initiatives. Champion automation, personalization, and data-driven decision-making across the lifecycle function. Application process Interview with recruiter Interview with future manager Interview with team members (no managers present) Bar Raiser Interview Prior employment verification check The annual salary range for this full-time position is $179,300 — $302,600 USD. Benefits Our full benefits & perks are explained in our handbook at remote.com/r/benefits. As a global company, each country works differently, but some benefits/perks are for all Remoters: work from anywhere flexible paid time off flexible working hours (we are async) 16 weeks paid parental leave mental health support services stock options learning budget home office budget & IT equipment budget for local in-person social events or co-working spaces How you’ll plan your day (and life) We work async at Remote which means you can plan your schedule around your life (and not around meetings). Read more at remote.com/async. You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs. If that sounds like something you want, apply now How to apply Please fill out the form below and upload your CV with a PDF format. We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Remote. If you don’t have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead. Not only do we encourage folks from all ethnic groups, genders, sexuality, age, abilities, disability status and any other under-represented group to apply, but we prioritize a sense of belonging. We have 4 ERGs (Women, Disability, Queer, Minorities in Tech) who meet regularly with the People team. During your interviews and beyond, we ask & encourage anybody who needs an accommodation to request one from their recruiter. We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you chose to. At Remote, we embrace AI as a valuable tool while prioritizing human creativity and authenticity. We look forward to meeting candidates who balance innovation with genuine expertise and experience. To learn more about Remote's AI guidelines check see Please note we accept applications on an ongoing basis. #J-18808-Ljbffr