Crm strategy senior manager igaming

Há 3 dias

São Paulo, Brasil Netvagas Tempo inteiro

Overview

iHunters is partnering with a global leader in the iGaming industry. The company operates at the intersection of technology, entertainment, and data, delivering best-in-class digital experiences in a highly dynamic and regulated environment.

Join to apply for the CRM strategy senior manager igaming role at Netvagas .

Responsibilities
  • Plan and coordinate the execution of the CRM strategy for the Sportsbook and Casino products across multiple channels with a focus on high engagement, increasing active players, retention, reactivation, and cross-sell objectives.
  • Develop a comprehensive, data-driven CRM strategy for the local market in collaboration with the HQ team, considering local compliance, market conditions and competition.
  • Take ownership of the CRM plan and plan/develop local, personalized and targeted campaigns using channels such as onsite messaging, email, messaging, and social media.
  • Liaise with the CRM Strategy Team in HQ for fine-tuning automated lifecycle journeys; keep stakeholders updated on market insights, competition intelligence, and best practices.
  • Ensure campaign execution and delivery align with the plan; inform relevant stakeholders about volumes, performance, and outcomes.
  • Deploy the bonus budget profitably through robust planning, execution, and analysis.
  • Analyze historical revenue performance and forecast future program performance.
  • Initiate and manage the development of creatives from brief to delivery with a focus on customer insight and engagement.
  • Lead ongoing segmentation of the customer base to identify insights and target segments with specific campaigns.
  • Identify customer touchpoints and ensure the right actions and communications are implemented.
  • Keep abreast of advertising standards and consumer protection laws in the local market; monitor competitor activity.
  • Provide regular reports to senior stakeholders on campaign success with a deep understanding of customer motivation.
Requirements
  • Strong experience in CRM, lifecycle management or marketing, preferably in a technology company.
  • Proven track record of developing and implementing a campaign strategy based on customer needs and profiles.
  • Ability to extract customer insights from data; strong organizational, planning and prioritization skills with attention to detail.
  • Experience implementing, driving and managing complex multi-channel campaigns.
  • Professional experience operating CRM tools (e.g., Adobe Campaign or Salesforce CRM); Optimove is a plus.
  • Exceptional stakeholder management and collaboration skills; excellent command of English.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Other
Industries
  • Human Resources Services
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