Crm strategy senior manager

Há 3 horas

São Paulo, Brasil Netvagas Tempo inteiro

iHunters is partnering with a global leader in the iGaming industry. The company operates at the intersection of technology, entertainment, and data, delivering best-in-class digital experiences in a highly dynamic and regulated environment.

In this role, you will be responsible for planning and coordinating the execution of the CRM strategy for the Sportsbook and Casino products across multiple channels. Your focus will be on creating high engagement in all channels and for driving upwards the number of active players, retention, reactivation, and cross-sell objectives for Sportsbook and Casino members.

Main Responsabilities:

  • Develop a comprehensive, data-driven CRM strategy for the local market in collaboration with the HQ team taking into account local compliance, market conditions and competition;
  • Take ownership of the CRM plan;
  • Plan and develop local, personalized and targeted campaigns using relevant customer channels such as onsite messaging, email, messaging and Social Media;
  • Liaise with CRM Strategy Team in HQ for fine-tuning of the automated lifecycle journeys, keeping stakeholders updated on market insights, competition intelligence, best practices;
  • Ensure campaign execution and delivery is completed as per plan and all the relevant stakeholders are aware of the volumes, performance and outcomes;
  • Deploy the bonus budget profitably through robust planning, execution and analysis;
  • Analyze historical revenue performance and forecast future program performance;
  • Initiate and manage the development process of creatives -from brief to delivery- with a laser focus on the customer insight and deliver customer engagement and response;
  • Lead ongoing segmentation of the customer base in the market to identify insights and target customer segments with specific campaigns;
  • Identify customer touchpoints and ensure that the right actions and communications are implemented;
  • Keep abreast of advertising standards and consumer protection laws and standards in the local market;
  • Follow and report on competitor activity within the local market;
  • Regular report to senior stakeholders on the success of campaigns, demonstrating a deep understanding of customer motivation.

Requirements:

Strong experience in CRM, lifecycle management or marketing, preferably in a technology company;

  • Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile;
  • Well-versed in extracting customer insight from data;
  • Great organization, planning and prioritization skills, with strong attention to detail;
  • Solid experience in implementing, driving and managing complex multi-channel campaigns;
  • Professional experience in operating CRM tools (Adobe Campaign or Salesforce CRM, for example). Optimove tool will be considered a plus;
  • Exceptional stakeholder management and collaboration skills;
  • Excellent command of the English language.

  • Crm strategy senior manager igaming

    Há 3 dias

    São Paulo, Brasil Netvagas Tempo inteiro

    OverviewiHunters is partnering with a global leader in the iGaming industry. The company operates at the intersection of technology, entertainment, and data, delivering best-in-class digital experiences in a highly dynamic and regulated environment. Join to apply for the CRM strategy senior manager igaming role at Netvagas . ResponsibilitiesPlan and...

  • Crm strategy senior manager igaming

    Há 5 dias

    São Paulo, São Paulo, Brasil Netvagas Tempo inteiro

    OverviewiHunters is partnering with a global leader in the iGaming industry. The company operates at the intersection of technology, entertainment, and data, delivering best-in-class digital experiences in a highly dynamic and regulated environment.Join to apply for the CRM strategy senior manager igaming role at Netvagas.ResponsibilitiesPlan and coordinate...

  • Crm strategy senior manager igaming

    Há 4 dias

    São Paulo, Brasil Netvagas Tempo inteiro

    Overview iHunters is partnering with a global leader in the iGaming industry. The company operates at the intersection of technology, entertainment, and data, delivering best-in-class digital experiences in a highly dynamic and regulated environment. Join to apply for the CRM strategy senior manager igaming role at Netvagas . Responsibilities Plan and...

  • Crm Strategy Leadership Role

    1 semana atrás

    São Paulo, São Paulo, Brasil beBeecrm Tempo inteiro R$72.000 - R$108.000

    Job Title:Crm Strategy Senior ManageriHunters is partnering with a global leader in the gaming industry.This senior manager position will be responsible for planning and coordinating the execution of the CRM strategy for multiple channels. The focus will be on creating high engagement and driving upwards the number of active players, retention, reactivation,...

  • Senior CRM Manager

    3 semanas atrás

    São Paulo, São Paulo, Brasil Kaizen Gaming Tempo inteiro

    Overview Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 19 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment. We are a diverse team of more than 2,700 Kaizeners, from 40+ nationalities...

  • Crm strategy senior manager

    4 semanas atrás

    São Paulo, São Paulo, Brasil iHunters Tempo inteiro

    iHunters is partnering with a global leader in the iGaming industry. The company operates at the intersection of technology, entertainment, and data, delivering best-in-class digital experiences in a highly dynamic and regulated environment. In this role, you will be responsible for planning and coordinating the execution of the CRM strategy for the...

  • Senior Sales Strategy Manager

    2 semanas atrás

    São Paulo, São Paulo, Brasil Keeta Tempo inteiro

    Direct message the job poster from Keeta Job responsibilities: 1.Sales Target Management: Dissect the business objectives for chain brand teams, and identify key sales metrics impacting the achievement of these goals. Develop an objective management indicator system, leveraging efficient data tools and organizational mechanisms to manage franchise brand team...

  • Senior CRM Manager

    3 semanas atrás

    São Paulo, São Paulo, Brasil Kaizen Gaming Tempo inteiro

    OverviewKaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 19 markets.We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.We are a diverse team of more than 2,700 Kaizeners, from 40+ nationalities spreading...

  • Senior CRM Manager

    2 semanas atrás

    São Paulo, São Paulo, Brasil Kaizen Gaming Tempo inteiro

    Overview Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 19 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment. We are a diverse team of more than 2,700 Kaizeners, from 40+ nationalities...

  • Senior CRM Manager

    Há 3 dias

    São Paulo, Brasil Kaizen Gaming Tempo inteiro

    Overview Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 19 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment. We are a diverse team of more than 2,700 Kaizeners, from 40+ nationalities...