Crm strategy senior manager
Há 3 dias
iHunters is partnering with a global leader in the iGaming industry. The company operates at the intersection of technology, entertainment, and data, delivering best-in-class digital experiences in a highly dynamic and regulated environment.In this role, you will be responsible for planning and coordinating the execution of the CRM strategy for the Sportsbook and Casino products across multiple channels. Your focus will be on creating high engagement in all channels and for driving upwards the number of active players, retention, reactivation, and cross-sell objectives for Sportsbook and Casino members.Main Responsabilities:Develop a comprehensive, data-driven CRM strategy for the local market in collaboration with the HQ team taking into account local compliance, market conditions and competition;Take ownership of the CRM plan;Plan and develop local, personalized and targeted campaigns using relevant customer channels such as onsite messaging, email, messaging and Social Media;Liaise with CRM Strategy Team in HQ for fine-tuning of the automated lifecycle journeys, keeping stakeholders updated on market insights, competition intelligence, best practices;Ensure campaign execution and delivery is completed as per plan and all the relevant stakeholders are aware of the volumes, performance and outcomes;Deploy the bonus budget profitably through robust planning, execution and analysis;Analyze historical revenue performance and forecast future program performance;Initiate and manage the development process of creatives -from brief to delivery- with a laser focus on the customer insight and deliver customer engagement and response;Lead ongoing segmentation of the customer base in the market to identify insights and target customer segments with specific campaigns;Identify customer touchpoints and ensure that the right actions and communications are implemented;Keep abreast of advertising standards and consumer protection laws and standards in the local market;Follow and report on competitor activity within the local market;Regular report to senior stakeholders on the success of campaigns, demonstrating a deep understanding of customer motivation.Requirements:Strong experience in CRM, lifecycle management or marketing, preferably in a technology company;Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile;Well-versed in extracting customer insight from data;Great organization, planning and prioritization skills, with strong attention to detail;Solid experience in implementing, driving and managing complex multi-channel campaigns;Professional experience in operating CRM tools (Adobe Campaign or Salesforce CRM, for example). Optimove tool will be considered a plus;Exceptional stakeholder management and collaboration skills;Excellent command of the English language.
-
Senior CRM Manager
4 semanas atrás
São Paulo, Brasil Kaizen Gaming Tempo inteiroJoin to apply for the Senior CRM Manager role at Kaizen Gaming Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 19 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment. We are a diverse team of...
-
Crm strategy senior manager igaming
1 semana atrás
São Paulo, Brasil Netvagas Tempo inteiro2 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. iHunters is partnering with a global leader in the iGaming industry. The company operates at the intersection of technology, entertainment, and data, delivering best-in-class digital experiences in a highly dynamic and regulated environment. Overview In...
-
Crm strategy senior manager igaming
2 semanas atrás
São Paulo, Brasil Netvagas Tempo inteiro2 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. iHunters is partnering with a global leader in the iGaming industry. The company operates at the intersection of technology, entertainment, and data, delivering best-in-class digital experiences in a highly dynamic and regulated environment. OverviewIn...
-
Crm strategy senior manager
Há 9 horas
SAO PAULO, Brasil iHunters Tempo inteiroiHunters is partnering with a global leader in the iGaming industry. The company operates at the intersection of technology, entertainment, and data, delivering best-in-class digital experiences in a highly dynamic and regulated environment. In this role, you will be responsible for planning and coordinating the execution of the CRM strategy for the...
-
São Paulo, Brasil TransUnion Tempo inteiroStrategy & Planning Senior Manager (Brazil) page is loaded## Strategy & Planning Senior Manager (Brazil)locations: São Paulotime type: Full timeposted on: Posted Todayjob requisition id: **What We'll Bring:**Na TransUnion, temos um ambiente acolhedor e enérgico que incentiva a colaboração e a inovação - estamos constantemente explorando novas...
-
São Paulo, Brasil TransUnion Tempo inteiroStrategy & Planning Senior Manager (Brazil) page is loaded## Strategy & Planning Senior Manager (Brazil)locations: São Paulotime type: Full timeposted on: Publicado hoyjob requisition id: **Lo que traeremos:**Na TransUnion, temos um ambiente acolhedor e enérgico que incentiva a colaboração e a inovação - estamos constantemente explorando novas...
-
Sr. Sales Strategy
4 semanas atrás
São Paulo, Brasil Pinterest Tempo inteiroJoin to apply for the Sr. Sales Strategy & Operations Manager role at Pinterest Join to apply for the Sr. Sales Strategy & Operations Manager role at Pinterest About Pinterest Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on...
-
Senior Manager – Strategy
2 semanas atrás
São Paulo, Brasil 99 Tempo inteiroOverview Senior Manager – Strategy & Planning (S&P) at 99 is a leadership role that sits at the intersection of Finance, Operations, and Strategy. The successful candidate will own P&L leadership, strategic planning, and OKR governance across multiple business units while partnering closely with C‑Level executives and cross‑functional stakeholders. Key...
-
Strategy Manager
1 semana atrás
Sao Paulo, Brasil Santander Tempo inteiroStrategy Manager SAO PAULO, Brazil **WHAT YOU WILL BE DOING** Assessorar e dar assistência ao Presidente, em projetos estratégicos, análises financeiras e de negócios **WHAT WE ARE LOOKING FOR** EXPERIENCE EDUCATION Superior Completo COMPETENCIES Actively Collaborate (Strength), Brings Passion (Strength), Delivers Results (Strength), Embrace...
-
Senior Manager LATAM CRM and Data
2 semanas atrás
São Paulo, Brasil The Coca-Cola Company Tempo inteiroJoin to apply for the Senior Manager LATAM CRM and Data role at The Coca-Cola Company . Overview The role has a LATAM scope, orchestrating the CRM & DATA workstream and the end-to-end owned digital experiences and products delivery (from strategy, product and process design, to capability rollout and scaled operation), in collaboration with Brand Categories,...
