PR Specialist

1 semana atrás

São Paulo, São Paulo, Brasil Binance Tempo inteiro

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities
  • Manage and maintain the company's public image including writing press releases, KOL briefings, propagation to media and social media.
  • Build rapport with local/regional tech, finance, and crypto-related influencers and media (both traditional and digital).
  • Select appropriate media/KOLs according to strategic purposes and coordinate media/KOL events and interviews to increase positive exposure.
  • Monitor and execute important events, focusing on KOL/media relations and cooperation.
  • Support public affairs, corporate, and brand communications initiatives.
  • Track emerging issues.
  • Manage PR agencies to support communications initiatives and develop materials, including story pitches, messaging guidelines, press releases, Q&As, presentations, and speeches.
  • Collaborate with cross-functional teams.
Requirements
  • Minimum of 3-5+ years of professional PR or media experience.
  • Native proficiency in Portuguese and at least business level proficiency in English, both written and spoken.
  • Strong communication and language expression skills.
  • Good social media sense and understanding of finance and technology topics.
  • Understanding and experience in blockchain technology is a plus.
  • KOL/influencer management experience.
  • Experience in media interaction and relationship development.
  • Ability to work collaboratively in a matrix organization.
  • Passion for Binance and its mission.
  • Experience working on projects in a fast-paced environment.
  • Strong organizational skills and attention to detail.
  • Ability to maintain enthusiasm and calm in stressful situations.
  • International and inclusive mindset.
Why Binance
  • Shape the future with the world's leading blockchain ecosystem.
  • Collaborate with world-class talent in a user-centric global organization with a flat structure.
  • Work on unique, fast-paced projects with autonomy in an innovative environment.
  • Opportunities for career growth and continuous learning.
  • Competitive salary and benefits.
  • Work-from-home arrangement (may vary depending on the team).

Binance is committed to being an equal opportunity employer. We believe that a diverse workforce is fundamental to our success.

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice .

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