Sales Manager

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations.

At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Why LATAM, Why Now

LATAM is a strategic focus region for Wati and this role is central to building our long-term success here. The Sales Manager will play a key part in structuring our playbook, scaling operations, and leading our expansion across the region. We are looking for someone with an entrepreneurial spirit, who thrives in building, experimenting, and leading teams, and who can partner closely with our LATAM and global organization to unlock growth opportunities.

Our Platform

The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships

Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

What You’ll Be Doing

We are now looking for a Sales Manager based in Brazil to lead Wati’s LATAM sales team. This role will be fundamental to structuring our sales operations, scaling our impact, and driving sustainable growth in the region.

• Achieving growth and hitting sales targets by successfully managing the sales team
• Managing recruiting, objectives setting, coaching and performance monitoring of sales representatives

This is a highly cross-functional role and requires collaboration with Product, Customer Success, Customer Support, and Marketing.

Key responsibilities

• Achieve growth and hit sales targets by successfully managing the inbound & outbound LATAM sales team.
• Lead recruiting, objective setting, coaching, and performance monitoring of sales representatives (SDRs, AEs, Presales).
• Build and implement the outbound motion and teams in Latin America.
• Partner closely with Marketing and Customer Success to create integrated demand generation and enablement strategies.
• Collaborate with Sales Ops to improve CRM setup, build scalable playbooks for SDRs and AEs, and refine forecasting processes.
• Identify opportunities and market shifts in LATAM while staying fully aware of new products and competition.
• Operate with a strong weekly cadence, presenting clear revenue reports and forecasts to leadership.

What We’re Looking For

• Proven experience in building and scaling sales teams in SaaS.
• 5+ years of leadership experience in Sales
• Strong track record of implementing sales playbooks and driving operational excellence.
• Experience collaborating closely with Marketing and Customer Success to accelerate growth.
• A leadership style that balances data-driven analysis with people development — bringing coaching, mentorship, and empowerment to the team.
• Entrepreneurial mindset, with the energy and vision to take ownership of Wati’s LATAM growth journey.
• Knowledge and experience with the WhatsApp Official API is a plus.
• Proficiency in Portuguese, Spanish and English

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