
1004 - Insider Specialist (Marketing Platform)
3 semanas atrás
Somos uma consultoria de marketing e tecnologia que utiliza ciências exatas para melhorar a relação entre marcas e pessoas. Combinamos nossas diversas experiências, equipes, tecnologia e processos testados em mais de 200 marcas, 20 países e milhões de pessoas impactadas para decodificar desafios.
Tech Skills (Obrigatórios)- Experiência comprovada na utilização da plataforma Insider para campanhas de marketing digital, automação e personalização de jornadas.
- Conhecimento em implementação, configuração e manutenção de fluxos e journeys na Insider.
- Entendimento de integrações entre sistemas de CRM, CDP e plataformas de marketing (ex.: Salesforce Marketing Cloud, APIs, Webhooks, ETLs).
- Habilidade para realizar análises de performance de campanhas e elaborar relatórios com indicadores de engajamento, conversão e retenção.
- Conhecimento de estratégias de segmentação, personalização e A/B testing.
- Familiaridade com tags, tracking e gestão de dados de usuários.
- Experiência prévia em Salesforce Marketing Cloud e participação em processos de migração entre plataformas de marketing.
- Conhecimentos em HTML/CSS para e-mail marketing.
- Noções de SQL e manipulação de dados.
- Experiência em projetos de Customer Journey Orchestration.
- Certificações em Insider ou plataformas de marketing automation.
- Apoiar os discoverys do projeto de migração do Salesforce Marketing Cloud para o Insider.
- Mapear requisitos de negócio e traduzir em configurações técnicas e operacionais na plataforma Insider.
- Configurar e otimizar journeys, segmentações e campanhas automatizadas no Insider.
- Realizar testes de funcionamento (QA) em campanhas, fluxos e integrações.
- Apoiar a equipe de marketing no uso da plataforma e disseminar boas práticas.
- Monitorar KPIs de campanhas e gerar relatórios de resultados e insights para evolução contínua.
- Trabalhar junto ao time de tecnologia para garantir a qualidade e integridade da integração de dados.
- Formação superior completa em Marketing, Publicidade, Administração, Engenharia, Ciência da Computação ou áreas correlatas.
- Experiência prévia relevante em operações de marketing digital com ferramentas de automação e CRM.
- Experiência comprovada no uso da plataforma Insider (implementação, configuração e gestão de campanhas).
- Diferencial: vivência em projetos de migração de plataformas de marketing.
- Vale Refeição
- Assistência Médica
- Assistência Odontológica
- Seguro de Vida
- Psicologia Viva
- Conexa Saúde e Alínea Saúde
- Ginástica Laboral
- Gympass
- Auxílio Creche
- Creditas e Rufy (Apoio no planejamento financeiro individual)
- Parceria com a FIAP e Udemy
- Bonificação por Certificação
- Bonificação por Indicação
- Equipamentos fornecidos pela MATH
#InnovaMathers #CollabMathers #TrueMathers #HumanMather
Seniority level- Entry level
- Full-time
- Marketing and Sales
- Technology, Information and Internet
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