Creative Lead

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

What does a Creative Lead do at Hogarth?
At Hogarth, the Creative Lead is responsible for ensuring creative excellence across all deliverables, leading the team with a strong focus on craft, strategy, and innovation. This role bridges creative vision and client goals — elevating storytelling, guiding strategic thinking, and collaborating closely with Creative Ops on talent allocation. Working alongside the Head of Creative, the Creative Lead helps shape key client work, supports team development, and contributes to the evolution of our creative practice, with a sharp eye on innovation and emerging tools like AI.

Key Responsibilities:

Craft & Quality Assurance: Ensure a high standard of creative output and craft excellence across all projects.

Strategic & Tactical Solutions: Guide the team in understanding project demands, objectives, and desired outputs, fostering innovative strategic and tactical solutions.

Problem Solving: Proactively identify and help the team navigate creative challenges and pitfalls.

Storytelling & Presentation: Elevate the storytelling quality of creative presentations, ensuring compelling narratives for our clients.

Collaboration with Creative Ops:

Talent Allocation: Partner with Creative Operations to optimize talent allocation across various jobs and projects.

Partnership with the Head of Creative:

Client Leadership: Co-create strategic & creative efforts for major clients.

Team Management: Discuss and address individual and team challenges, contributing to a positive and productive creative environment.

Resource Management: Assist in updating and managing our freelance talent pool.

Innovation & Strategy: Collaborate on developing new creative ideas, strategies, and departmental initiatives.

Required Skills & Experience:

Exceptional Art Direction: A solid and diverse portfolio demonstrating outstanding art direction.

Integrated Campaign Experience: Proven experience developing comprehensive brand campaigns across multiple touchpoints, with a strong understanding of user journeys.

Social Content Expertise: In-depth knowledge of creative social content strategies and execution.

Compelling Storytelling: Strong Keynote/presentation storytelling skills, with the ability to articulate complex ideas clearly and persuasively.

Team Leadership: Demonstrated experience in leading and mentoring small to medium-sized creative teams.

AI: familiarity with AI tools of creative & production workflow

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Our Hogarth Values:

Hands on
No egos here. Just a shared drive to roll up our sleeves and make great things happen. Every project--big or small, gets our full energy because we believe in doing things right. Every single time. It's how we deliver real results without cutting corners.
Honesty
We are real and authentic – with each other and in our work. Honest, direct communication builds the trust we need to collaborate, grow, and make meaningful things together. It's not always easy but it's always worth it.

Heart & Soul
We bring heart to everything we make. Passion, pride and relentless drive push us beyond "good enough" ––because we care deeply about our craft, and we're always chasing better. We love what we do, and it shows.

Happy Family
Creating a space where everyone feels valued--even when opinions differ, makes this a supportive and inclusive environment for our people. We embrace our differences, celebrate our wins together, and never lose our sense of humor.
Hungry
Curiosity keeps us hungry. We question, experiment, and always seek out what's next. We never settle, and we never stop learning.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

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