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Manager In-Store Communications

Há 1 mês


AlphavilleBarueri, Brasil adidas Tempo inteiro

Purpose & Overall Relevance for the Organization:

Ensure flawless execution of all the In-Store Communication materials, activations /consumer experiences for adidas, by creating brand and product engagement.

Execute based on Global/Market guidelines for activations/implementations in Country directed to consumers. Implement all marketing aspects for a best-practice trade experience.

Key Responsibilities:

 

  • Generate support for all the ISC activities planned with Account Activation and Sales teams to ensure the brand is executed in the right way                            
  • Develop yearly execution plan of the campaigns and long term ISC following ONE CALENDAR to ensure flawless execution of all the yearly initiatives
  • Generate communication with internal and external stakeholders to ensure alignment and target reach
  • Manage the assigned budget and on-going budget tracking to ensure efficient use of resources which are aligned to our business objectives   
  • Influence market ISC team providing feedback of country needs to ensure local business needs are covered        
  • Collaborate with all the areas in WHS marketing to ensure the correct landing of the seasonal accounts plans lead by AM                 
  • Participate in internal meetings: Kick-offs, Sign Off Meetings, Omni Channel seasonal workshops to ensure local plan is in line with KA and Other Retailers needs        
  • Lead and act as a business contact for external parties (agencies and suppliers) to ensure adidas needs and interests are covered

 

Key Relationships:

 

  • Visual merchandising, DTC marketing and Wholesale marketing

 

 

Knowledge Skills and Abilities:

 

  • Experienced in job and fully qualified/trained
  • Combined broad theoretical and practical knowledge incl. company policies and practices

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