Marketing Associate Director

Há 1 mês

Sao Paulo, Brasil MSD Tempo inteiro

Job Description

The product manager is responsible for the product management related activities which includes product strategy development, activities planning, organization and execution and to ensure support areas activities are aligned to the product strategy and to positively influence these areas to ensure activities execution and the achievement of the business aspiration.

Responsible to develop and lead promotional activities through presential and digital activities which target different channels and stakeholders, needs to constantly review market dynamics and understand customers’ needs and strive to provide solutions to meet them.

The product manager acts as a catalyst for marketing and support areas within the organization.

Inbound Responsibilities (Creating value)

  • Lead marketing strategy and activities implementation across all support areas

  • Responsible for marketing and sales performance

  • Develop marketing strategies driven by data and other source of information

  • Understand customer needs and requirements

  • Monitor and improve customer satisfaction

  • Understand the patient journey and opportunities to accelerate patient access to the treatment

  • Understand the market and competition for the product and develop a value strategy for the brand through a collaborative work with other OMPM;

  • Help to develop product roadmap and competitive positioning

  • Lead, support the development and execution of the pre-launch plan including supporting areas strategies which allows a successful launch

  • Lead, support the development and execution of the ONE brand plan including supporting areas strategies and activities

  • Develop promotion plan through traditional and nontraditional channels

  • Work with regulatory affairs to ensure that product meets requirements and stays within approval schedule

  • Develop the SF Training Program with the support of training to ensure SF is trained on strategies, indications, and disease in properly time

  • Develop the feasibility and health economics evaluation plan to accomplish with product approval and positioning (if required)

  • Develop market research plan with the support of DnA area to get data and insights which allow product strategy development and adapt to market trends

  • Develop a PR and communication plan (internal and external) with the support of communication area

  • Develop a stakeholder segmentation

  • Lead forecasting process and review the performance

  • Define promotion budget allocation and ensure timely implementation

  • Work with field team to review account plan and activities related to ensure it´s aligned with brand strategy

  • Work with patient program to develop strategies which support brand strategy

  • Ensure adequate product supply through market analysis and performance

  • Have comprehensive understanding of the Oncology (disease and product scientific data) and health care system

  • Have a stakeholder board to discuss opportunities, trends, challenges and get insights

  • Accompany sales personnel on key customer visits

  • Establish a solid relationship with stakeholders

  • Engagement with regional team

  • Product life cycle management

  • Lead the scientific engagement through traditional and nontraditional channels

  • People development (when applicable)

  • Develop innovative projects

  • Develop internal awareness campaign

Education and Experience Requirements:

  • Bachelor’s degree in marketing or a related field.

  • Working experience in marketing, particularly within oncology, hematology, rare desease, imunology or infectology.

  • Proficiency in English (advanced)

  • Proficient in Microsoft Excel, PowerPoint, Word and Outlook.

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace. ​

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

25%

Flexible Work Arrangements:

Hybrid

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

N/A

Requisition ID:R282074

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