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Business Overview
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at . Kinesso supports horizontally the operations of all Mediabrands agencies, such as UM, Initiative and Media Hub.
Position Overview
Who you are: A passionate and driven paid social professional, you excel at translating the digital strategy set at the senior level into daily tactical execution. You're ready to challenge the norm to produce world-class paid social campaigns for high profile brands and take pride in your ability to clearly articulate the outcomes of the tactics and the strategy to the client as the day-to-day client lead. You thrive in a multi-functional role and enjoy training and coaching team members to ensure flawless tactical execution.
Responsibilities
- Responsibilities will be across social media platforms such as Facebook, Instagram, Pinterest, Twitter, LinkedIn and TikTok
- Inspiring and train all teams working with social, not only direct reports
- Developing and overseeing optimizing, and maintaining paid social campaigns for clients, including coordination of assets between creative agencies and budget management
- Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing
- Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
- Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
- Supporting evolution of the discipline, just as in facing signal loss and developing strategies across clients to evolve constantly
- Brainstorming and researching new first to market ideas including new betas and opportunities with our partners.
- Strong familiarity with 3rd-party tracking vendors and integrating with social platforms
- Developing and implementing processes to guarantee efficiencies with the work with creators/influencers
- Developing media plans that include social for client and pitches
Required Skills and Experience
- Substantial experience in account management, planning, and/or performance media experience.
- Strong working understanding of the Paid Social platforms, including major players and supporting technology Facebook Ad Manager, Twitter Ads, etc.
- Demonstrable experience working with multiple partners, on enterprise level paid social media accounts with diverse budget levels and objectives.
- Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies.
- Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team.
- Excellent written and verbal communication skills.
Desired Skills and Experience
- Agency experience strongly preferred.
- Detail and process oriented, with the ability to multitask and prioritize tasks based on client objectives.
- Certification with key players.
- Functional fluency in Spanish or english.
