Customer Relationship Management Specialist
3 semanas atrás
Seja bem-vindo(a) à Quitanda
@quitandapinheiros
Posição: Coordenador de Mkt CRM
Buscamos profissionais que tenham vontade de colocar a mão na massa e fazer acontecer. Vivemos um momento único em nossa empresa, recheado de desafios e oportunidades para agregar ainda mais valor aos nossos clientes. Se você tem vontade de viver este momento, junte-se a nós
Requisitos da vaga:
▪ Superior completo (Marketing, Publicidade e Propaganda, Análise de Sistemas, Sistemas de Informação e ou áreas pertinentes);
▪ Ter proficiência em Excel;
▪ Conhecimento em estrutura de dados para clusterização e segmentação de bases;
▪ Experiência em Metodologia Ágil;
▪ Experiência com Analytics de campanhas de CRM (indicadores, métricas, reports);
▪ Conhecimentos em Google Analytics;
▪ Conhecimento Intermediário/ Avançado em Power BI;
▪ Experiência com gerenciador de campanha;
▪ Experiência no desenvolvimento de campanhas e ofertas comerciais junto a área comercial e clientes;
▪ Experiência com a ferramenta BNEX será um diferencial.
Atividades da Posição:
▪ Implantar CRM na loja Quitanda e e-commerce;
▪ Liderar em parceria da consultoria e time interno o projeto de implantação do CRM;
▪ Elaboração e implantação de programa de relacionamento com os clientes;
▪ Criar estratégias de identificação do cliente e captação de cadastros;
▪ Desenvolver e acompanhar as estratégias de vendas através de ações de CRM;
▪ Mensurar e analisar o resultado das ações CRM;
▪ Trabalhar em parceria com diversos stakeholders das áreas (comercial, operações e marketing);
▪ Participar da estratégia de desenvolvimento de novos canais;
▪ Coletar, organizar e analisar dados de clientes para criação de segmentações e clusters;
▪ Garantir a qualidade e integridade dos dados dos clientes;
▪ Desenvolver e acompanhar ações do programa de fidelidade da Quitanda;
▪ Definir réguas e jornadas de relacionamento;
▪ Acompanhar o desempenho das campanhas e ajustá-las conforme necessário;
▪ Planejar e coordenar a comunicação com os clientes por meio de diversos canais (e-mail, mídias sociais, chatbot e SMS);
▪ Acompanhar e aprovar a criação de conteúdo;
▪ Coletar feedback dos clientes por meio de pesquisas NPS e interações diretas;
▪ Garantir que a empresa esteja em conformidade com a LGPD;
▪ Preparar relatórios regulares, apresentando o desempenho do CRM e as iniciativas em andamento;
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