Customer Relationship Management Specialist

3 semanas atrás


São Paulo São Paulo, Estado de São Paulo, Brasil Quitanda Tempo inteiro


Seja bem-vindo(a) à Quitanda

@quitandapinheiros


Posição: Coordenador de Mkt CRM


Buscamos profissionais que tenham vontade de colocar a mão na massa e fazer acontecer. Vivemos um momento único em nossa empresa, recheado de desafios e oportunidades para agregar ainda mais valor aos nossos clientes. Se você tem vontade de viver este momento, junte-se a nós


Requisitos da vaga:

▪ Superior completo (Marketing, Publicidade e Propaganda, Análise de Sistemas, Sistemas de Informação e ou áreas pertinentes);

▪ Ter proficiência em Excel;

▪ Conhecimento em estrutura de dados para clusterização e segmentação de bases;

▪ Experiência em Metodologia Ágil;

▪ Experiência com Analytics de campanhas de CRM (indicadores, métricas, reports);

▪ Conhecimentos em Google Analytics;

▪ Conhecimento Intermediário/ Avançado em Power BI;

▪ Experiência com gerenciador de campanha;

▪ Experiência no desenvolvimento de campanhas e ofertas comerciais junto a área comercial e clientes;

▪ Experiência com a ferramenta BNEX será um diferencial.


Atividades da Posição:

▪ Implantar CRM na loja Quitanda e e-commerce;

▪ Liderar em parceria da consultoria e time interno o projeto de implantação do CRM;

▪ Elaboração e implantação de programa de relacionamento com os clientes;

▪ Criar estratégias de identificação do cliente e captação de cadastros;

▪ Desenvolver e acompanhar as estratégias de vendas através de ações de CRM;

▪ Mensurar e analisar o resultado das ações CRM;

▪ Trabalhar em parceria com diversos stakeholders das áreas (comercial, operações e marketing);

▪ Participar da estratégia de desenvolvimento de novos canais;

▪ Coletar, organizar e analisar dados de clientes para criação de segmentações e clusters;

▪ Garantir a qualidade e integridade dos dados dos clientes;

▪ Desenvolver e acompanhar ações do programa de fidelidade da Quitanda;

▪ Definir réguas e jornadas de relacionamento;

▪ Acompanhar o desempenho das campanhas e ajustá-las conforme necessário;

▪ Planejar e coordenar a comunicação com os clientes por meio de diversos canais (e-mail, mídias sociais, chatbot e SMS);

▪ Acompanhar e aprovar a criação de conteúdo;

▪ Coletar feedback dos clientes por meio de pesquisas NPS e interações diretas;

▪ Garantir que a empresa esteja em conformidade com a LGPD;

▪ Preparar relatórios regulares, apresentando o desempenho do CRM e as iniciativas em andamento;


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