Product Marketing
Há 4 dias
Qual o tamanho dos seus objetivos? Deseja novos desafios?
Então, vem para TQI
Você fará parte de times diversos e de alta performance, em um ambiente descontraído, dinâmico e colaborativo.
Para nós, a voz e contribuição de todos é fundamental para a construção das nossas soluções e para nossas tomadas de decisões.
Aqui, as pessoas são o diferencial. Somos apaixonados por tecnologia, inovação e evolução constante.
O que você irá fazer:
- Colaborar com o Product Owner para definir e refinar as especificações do produto, garantindo clareza e alinhamento com as necessidades do mercado.
- Colaborar e participar de forma ativa na construção de planos de marketing completos para novos produtos e produtos existentes, incluindo análise de mercado, posicionamento, estratégias de preço e promoções.
- Criar e implementar estratégias de lançamento e sustentação de produtos, abrangendo todas as etapas do ciclo de vida do produto.
- Elaborar e executar planos de comunicação que promovam o produto de maneira eficaz, utilizando múltiplos canais de marketing (online e offline).
- Desenvolver estratégias de go-to-market estruturadas para maximizar a visibilidade e a adoção dos produtos Claro pay.
- Trabalhar em estreita colaboração com equipes internas, incluindo desenvolvimento de produtos, vendas, atendimento ao cliente e outras áreas de marketing, para garantir a coesão e o sucesso das campanhas.
- Monitorar e analisar métricas de desempenho de campanhas, ajustando estratégias conforme necessário para atingir os objetivos estabelecidos.
- Identificar oportunidades de mercado e tendências, propondo ajustes e melhorias contínuas nas estratégias de marketing.
Conhecimentos necessários:
- KnowHow em mídia
- CRM
- Mídia Programática
- Visão de negócio com resultados (tracking otimizar resultados)
- Foco em soluções
- MKt + produto financeiro (desejável) – Telecom (produto + Mkt)
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