Direct Response Copywriter

Job description

Pure is looking for a Direct Response Copywriter to join our team As our creative head, you will be responsible for the ideation, scripting, planning, and managing of the entire creative process with a big focus on UGC ads and psychology-based creatives to be used across paid marketing channels.

We are looking to hire someone with 3+ years of work experience. The ideal candidate has prior experience in creating paid advertisements specifically for Meta Platforms, UGC, direct response marketing & bonus points if experience with influencer/UGC partnerships.

Who are we?

At Pure, we are dedicated to transforming lives by creating high-quality supplements backed by science and trusted by our growing community. Our mission is to make achieving better health simpler, more effective, and more accessible for everyone. Since our launch, we've scaled rapidly through viral digital marketing and built a passionate customer base that loves and trusts our products. We operate with a small but mighty team that thrives on innovation, data-driven growth, and relentless creativity—and we're excited to bring on a Creative Strategist to play a pivotal role in scaling our brand even further.

What is our culture like & who is a good fit?

Culture-fit is our #1 factor when hiring We have a genuine will-to-win. No work is beneath us if it moves us towards our goals. We utilize creativity to do more with less - and quickly. We use data to make decisions and live by the following three core values: "work smart", "overdeliver", "speed is king" and "better everyday". We love learning - every problem is an opportunity to grow. If you want a stress-free corporate 9-5 job, this isn't it.

If you want to challenge yourself and shape a fast-growing company, work directly with the founders- and play a huge role in scaling it to $12M+ a year. Drive results with a group of passionate, smart & hardworking fun people. Work in an environment without politics, or corporate chicanery. Play a big part in our growth being hands on, active, and doing what is necessary with an excellent bonus plan based on performance then you have come to the right place.

Key Objectives:

• Manage the full creative process (from scripting all the way to final creative) in order to produce high converting creatives on an ongoing basis.
• Work with our content manager to find, manage and source new content to be used across all marketing channels
• Drive measurable improvements in core advertising metrics across digital channels with improved creatives.
• Script UGC Direct response creatives
• Use data from creative performance on Meta to dissect, analyze and improve upon our creatives to continuously improve performance across our creatives.
• Work with our marketing team to come up with new creative concepts and ideas.
• Conduct strategic customer and competitor research to better optimize creative efforts
• Provide creative reports on a monthly and quarterly basis
• Decide on the next steps needed to scale Meta Ads further through better creative

Requirements:

• Fully remote
• Fluent in English
• Direct Response Expertise: 3+ Years Experience with performance creative for DTC brands or working at a creative agency is a must.
• Tools & Metrics: Proficiency in performance analytics tools such as Triple Whale, Motion, pitch decks, and spreadsheets to present ideas and campaign outcomes effectively.
• UGC Experience: Lots of experience with creating briefs for UGC creators to produce high converting content across paid channels.
• Creative & Analytical Mindset: Ability to generate fresh ideas, write scripts, shot listing, and make data-driven decisions based on ad performance.
• No issue working overtime or on the weekends if needed. You wouldn't know what to do with your free time if you were working less. You are passionate about your work.
• Excellent cultural fit as per our values above.
• Are excited to play a big role in scaling the company and work closely with the founders.
• Basic psychology-based copywriting skills

Accountabilities

• Brainstorm and pitch weekly ad ideas aligned with direct response principles.
• Write 80-100 high-converting ad scripts per week for Meta Platforms
• Come up with static ad ideas on a weekly basis
• Analyze performance metrics to derive actionable insights for future campaigns.
• Collaborate with editors and designers to ensure ads are visually compelling and on-brand.
• Adapt ad strategies to capitalize on emerging internet trends and consumer behaviors.
• Present performance analyses and creative strategies to the marketing team
• Continuously refine ad concepts and troubleshoot underperforming campaigns to achieve maximum ROI.
• Iterate on winning ads to create more winning assets to produce a better ROI.

How Our Hiring Works & How We Operate:

When hiring, we'll work with you to define the KPIs you'll be responsible for and set targets. This removes ambiguity around wondering if you're doing a good job after you start.

Initial soft interview, then a technical interview + test project with the current head of marketing, and a final interview to ensure culture fit. We plan to hire within ~8 - 10 days of conducting these interviews. We pride ourselves on timely responses and updates for applicants.

For this specific role, we will walk you through the long-term vision and opportunities that have us excited about this business - and how you fit in. We will show you our current structure and where we are headed

Salary Expectation

USD $36,000 USD to $70,000 USD per year + Performance Bonus Structure based on experience and expertise.