Senior Marketing Manager

2 semanas atrás


São Paulo, Estado de São Paulo, Brasil Ant International Tempo inteiro

ResponsibilitiesEffectively co-ordinate all marketing activity across Brazilian market, operating in a matrix structureWork closely with all other functions and be a team player, ensuring that the same marketing message/proposition be established both internally and externallyOwn and drive all marketing activities to increase new customer acquisition, revenue and strength of the brand in the region. These activities include: Advertising and Media, Digital, CFM, Partnerships, Sponsorships & Events and Research & Competitor BenchmarkingWork in conjunction with the Global Marketing Leadership team to lead the localization of the marketing strategyDefine a robust lifecycle conversion and CRM plan and drive growth in the active client base through customer retention, increasing transaction frequency and value acquisitionEnsure data and insights underpin the Marketing strategy, execution and growth plansOwn the market Marketing budget and operational managementDrive local commercially focused PR, social media activities and manage third-party agency relationshipsDrive and grow customer /partnership acquisition, through online and offline channels leveraging both in-house as well as third-party/agency resources.Set measurable KPIs for all activities and initiatives being undertaken and demonstrate channel/campaign ROI through attribution modellingWork in conjunction with the Global Marketing teams and Head office teams in China to effectively define and communicate the marketing strategy as it pertains to the local market for all relevant KPIs including but not limited to:New customer acquisition & related acquisition costsOverall marketing budget & returns on any spendRevenueCustomer experience and VOCResearch & insightsRequirements: Bachelor's Degree or equivalent experience in Marketing or a related field of study7+ years' of marketing experienceSenior level marketing experienceStrong written and spoken proficiency in EnglishProven experience with multiple digital marketing channels, such as SEO, Paid Search, programmatic advertising, email marketing, Google Analytics etc.Experience creating a program of work that stands out from the crowd and helps transform the business to becoming a well-known, liked and trusted brand.Demonstrated ability to use metrics and KPIs to drive business and marketing decisionsCommitted to putting the customer at the heart of all development and implementation activitiesExperience workings as a team player in a matrix structure and able to work closely with various local, regional and global teamsAble to work across multiple geographic time-zonesHave understanding of, and respect for, different working culturesAbility to manage, optimize, and effectively deploy a marketing budget with proven track record of leading and influencing teams both locally and remotelyAbility to navigate and adapt to a fast-paced and ever-changing environment, adopt an entrepreneurial mentality, not afraid to test out new ideas and roll up your sleeves to get stuff doneAbility to challenge the status quo and think outside the box



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